Streamline reporting with custom report presets
In June 2026, the "Reports" tool will be fully deactivated. The new reporting experience, "Interactive reports," is now available to all Ad Manager publishers. Learn more about the migration to Interactive reports.
Generating consistent, high-quality data is essential for managing your ad network, but manually selecting the same dimensions and metrics for every new report can be time-consuming and prone to error. Report presets allow you to define a "default starting point" for different report types in Google Ad Manager.
By pre-selecting your most frequently used settings, such as specific date ranges, dimensions, and metrics—these options will automatically populate whenever you initiate a new report. This ensures that your data collection remains consistent across your team and allows you to move directly to analysis rather than configuration.
Key benefits of report presets
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Efficiency: Reduce the time required to generate daily or weekly performance snapshots.
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Consistency: Maintain a unified reporting standard by ensuring the same metrics are tracked every time.
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Customization: Tailor presets for different report types (such as Historical or Reach) to match the unique requirements of each data set.
Tips
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User-specific: Presets are tied to your individual Ad Manager account. Changes you make will not affect the presets of other users in your network, allowing everyone to maintain their own optimized workflow.
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Configuration dependencies: Some preferences may be hidden or unavailable depending on your specific network configuration or the specific report type you have selected.
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Flexibility: While presets auto-populate your fields, you can still manually override any setting within an individual report if you need to perform a one-off analysis.
Create report presets
The "Reports" tool will soon be replaced by "Interactive reports". Interactive report features include real-time data visualization and AI-driven insights. Use these steps for presets within the Reports (Deprecated) .
- Sign in to Google Ad Manager.
- Click Reporting, then Reports.
- Click 👁 Settings
Presets. - Find the "Report type" (for example, Historical, Reach) you want to customize.
- Select the dimensions, metrics, or date ranges you want to appear by default whenever you start a new report of that type.
- Click Done.