Active View in Ad Manager and Ad Exchange
Platform support
| Inventory type | Source | Desktop / mobile web | Mobile app |
|---|---|---|---|
| Banners | Tags (GPT, show_ads) | 👁 Supported |
👁 Supported |
| Video* | IMA SDK | 👁 Supported |
👁 Supported |
| Video* | VPAID (IMA packaged) | 👁 Supported |
|
| Banners, banner interstitials | Google Mobile Ads SDK | 👁 Supported |
|
| Video interstitials | Google Mobile Ads SDK | ||
| Native display using "Android and iOS app code" |
Google Mobile Ads SDK | NA | 👁 Supported |
| Native display using "Guided design editor" or "HTML & CSS editor" |
Google Mobile Ads SDK, GPT | 👁 Supported |
👁 Supported |
| Native video using "Android and iOS app code" |
Google Mobile Ads SDK | 👁 Supported |
|
| Native video using "Guided design editor" or "HTML & CSS editor" |
Google Mobile Ads SDK, GPT | 👁 Supported |
* Active View is not supported for video companion banners via IMA SDK or VPAID.
Feature support
| Product feature | Inventory type | Ad Manager | Ad Exchange |
|---|---|---|---|
| Banners | Desktop, mobile web, video, mobile app | 👁 Supported |
👁 Supported |
| Video | Desktop, mobile web, video, mobile app | 👁 Supported |
👁 Supported |
| Banner interstitials | |||
| Video interstitials* | Desktop, mobile web | 👁 Supported |
|
| Native display using "Android and iOS app code" ** |
Mobile app | 👁 Supported |
👁 Supported |
| Native display using "Guided design editor" or "HTML & CSS editor" |
Desktop, mobile web, mobile app | 👁 Supported |
👁 Supported |
| Native video using "Android and iOS app code" |
Mobile app | 👁 Supported |
👁 Supported |
| Native video using "Guided design editor" or "HTML & CSS editor" |
Desktop, mobile web | 👁 Supported |
👁 Supported |
* Ad Manager supports video interstitials for display, mobile web and mobile app. Ad Exchange buyers can receive the Active View signal, but no vCPM transactions.
** Native Advance custom format is supported for video but not for display.
Metric support
Note that we don't measure viewability for out-of-page and companion creatives. Some of these metrics may be available for the Total, Ad server, AdSense, or Ad Exchange categories.
| Metric name | Description | Ad Manager | Ad Exchange |
|---|---|---|---|
| Active View eligible impressions | Counts how many impressions were eligible to be measured by Active View | 👁 Supported |
👁 Supported |
| Active View measurable impressions | Counts how many impressions can be measured by Active View | 👁 Supported |
👁 Supported |
| Active View viewable impressions | Counts how many impressions are measured as viewable by Active View per the MRC standard | 👁 Supported |
👁 Supported |
| Active View % measurable impressions | Counts % of impressions that are measurable | 👁 Supported |
👁 Supported |
| Active View % viewable impressions |
Counts % of impressions that are viewable | 👁 Supported |
👁 Supported |
| Active View average viewable time (seconds)* | Counts the average time in seconds that impressions are viewable | 👁 Supported |
👁 Supported |
* This metric does is not supported for mobile app inventory. It is also not required by the MRC.
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