Connect to Google Data Studio

Only available in Google Ad Manager 360.

You can add Ad Manager as a data source in Data Studio to create data visualization reports. The most popular Ad Manager report dimensions and metrics are available. These reports can be securely shared with others in your organization or publicly.

Learn more in the Data Studio Help Center.

Get started

To add Ad Manager as a data source in Data Studio, complete the following steps. You only have to complete these steps once.

Step 1: Enable Data Studio reporting for your Ad Manager network

First, enable Data Studio in your Ad Manager network:

1. Sign in to Google Ad Manager.
2. Click Admin, then Global settings.
3. Scroll down to "Report settings" and enable Reports in Data Studio.
4. Click Save.

Step 2: Add a new permission to Ad Manager user roles

Next, for your users that need to create Data Studio reports, be sure they're in a role with the required permission. Note that the built-in "Administrator" and "Executive" roles already have the required permission.

To add the permission to a user role:

1. Sign in to Google Ad Manager.
2. Click Admin, then Access & authorization, and then Roles.
3. Select the user role associated with users who need to create Data Studio reports.
   Note that you can create custom roles. 
4. Next to "Reporting," add the View and share access to reporting data in Data Studio permission.
5. Click Save.

Step 3: Add Ad Manager as a data source in Data Studio

Finally, in Data Studio, add Ad Manager as a data source. 

1. Sign in to Data Studio.

2. On the Data Studio home page, in the top left, click 👁 The Create icon.
   Create, and then select Data Source.
3. Select the Ad Manager connector.
4. If prompted to grant Data Studio access to your account, click AUTHORIZE.
   Note that you can revoke this access at any time.
5. Click Available networks.
6. Select the Ad Manager network you enabled, then select Historical as the report type.
7. In the top-right corner, click Connect.
   1. The data source fields panel appears.
   2. The data source is now connected to your dataset.
8. In the top-right corner, click Create report to develop your first report.

Create and share Data Studio reports

For details on creating and sharing Data Studio reports, visit the developer documentation:

• Create reports in Data studio using your new Ad Manager data source to visualize Ad Manager reporting data.
  The most popular dimensions and metrics from the "Historical" report type in Ad Manager are available. For a complete list, go to Ad Manager report dimensions or report metrics and enter "Data Studio Connector" in the search box. 
  How to separate Ad server, AdSense, and Ad Exchange data
  Only the Total report metrics are included in Data Studio reports. Use the Demand channel dimension field to see Ad server, AdSense, and Ad Exchange subtotals.
• Share reports in Data Studio with other people, similar to how you share in Google Drive, with view-only or edit access. When sharing a report, the data source access credentials you choose determine what users can see in the report.
  Use caution when sharing
  For optimal security, share Data Studio reports with view-only access and use the viewer's data source credential. The "Viewer's credential" requires each report viewer to have Ad Manager access.

  Permission to edit reports can allow any user to gain access to more than you intended to share. For example, if you share a report filtered by a particular advertiser, but grant edit access to users, they could remove that filter and see all of your data.

Find help or provide feedback

The best resources for answering questions are the Data Studio documentation and the Data Studio product forum. You can also provide feedback to Google with suggestions for the product, votes for new dimensions or metrics, or other product issues you encounter.

Support is available for Data Studio Pro customers who have a Cloud support contract.

FAQ