Inventory formats

Learn about inventory formats available in Ad Manager

Banner ads

Banner ads are one of the most common ad formats. These are ads that appear in feeds, articles or around content.

The video restarts when a video/audio ad is unmuted for the first time. 👁 An example of an in‑article video ad.

👁 An example of an in-feed banner ad with a display creative.

Creative support	Mobile web	Mobile app	Desktop	Connected TVs
Creative support	Inventory support
Display	👁 Supported	👁 Supported	👁 Supported	👁 Not supported
Video	👁 Supported	👁 Supported	👁 Supported	👁 Not supported

Native ads

Native ads help ensure that your ads match the look and feed of your content.

Learn more about native ads

👁 An example of a native ad.

Creative support	Mobile web	Mobile app	Desktop	Connected TVs
Creative support	Inventory support
Display	👁 Supported	👁 Supported	👁 Supported	👁 Not supported
Video	👁 Supported	👁 Supported	👁 Supported	👁 Not supported

In-stream ads

In-stream ads are ads that are played within the context of a video or audio stream in the same video or audio player that a user is viewing audio or video content.

Learn more about in-stream ads

👁 An example of an in-stream ad that plays within a video or audio stream.

Creative support	Mobile web	Mobile app	Desktop	Connected TVs
Creative support	Inventory support
Display	👁 Supported	👁 Supported	👁 Supported	👁 Supported
Video	👁 Supported	👁 Supported	👁 Supported	👁 Supported

Interstitial ads

Interstitial ads block all or part of content and appear between content at natural breaks and transitions, such as level completion, and do not offer a user a reward.

Learn more about app interstitial ads

Learn more about web interstitial ads

👁 An example of an interstitial ad.

👁 An example of a static interstitial ad.

Creative support	Mobile web	Mobile app	Desktop	Connected TVs
Creative support	Inventory support
Display	👁 Supported	👁 Supported	👁 Supported	👁 Not supported
Video	👁 Supported	👁 Supported	👁 Supported	👁 Not supported

Rewarded ads

Rewarded ads are any size ads where a user explicitly opts-into an ad experience in order to receive a reward from the publisher.

Learn more about rewarded ads

Learn more about rewarded ads for web

👁 An example of a rewarded non-gaming ad.

👁 An example of a rewarded ad with a video creative used in a mobile game.

Creative support	Mobile web	Mobile app	Desktop	Connected TVs
Creative support	Inventory support
Display	👁 Supported	👁 Supported	👁 Supported	👁 Not supported
Video	👁 Supported	👁 Supported	👁 Supported	👁 Not supported

App open ads

Ads that appear during the loading experience of an app, triggered when a user opens or switches back to a backgrounded app.

Learn more about app open ads

👁 An example of an app open ad

Creative support	Mobile web	Mobile app	Desktop	Connected TVs
Creative support	Inventory support
Display	👁 Not supported	👁 Supported	👁 Not supported	👁 Not supported
Video	👁 Not supported	👁 Supported	👁 Not supported	👁 Not supported

Anchor ads

Ads that appear at the top or bottom of web pages, remaining in view as the user scrolls. Users can collapse an anchor ad at any time.

Learn more about anchor ads

Creative support	Mobile web	Mobile app	Desktop	Connected TVs
Creative support	Inventory support
Display	👁 Supported	👁 Not supported	👁 Supported	👁 Not supported
Video	👁 Not supported	👁 Not supported	👁 Not supported	👁 Not supported

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URL: https://support.google.com/admanager/answer/9796545