About data retention

As you’re reviewing data in AdMob reports, it's important to consider the data retention policies, which impact how long data is stored for each report. For long-term analysis of user behavior, seasonality, or historical performance, you should proactively export any data you wish to keep beyond the report’s data retention period.

Report data retention period

How to download data

• To export data from reports that support this feature, open the report, click the three dots in the top right corner, and then select “Download CSV”.
• To export reporting data programmatically from the AdMob API, please review the documentation for and.