Brand safety
Block guns & firearm ads
This article describes how to use blocks to control the serving of ads associated with guns & firearms to your site, using various methods, such as general category blocks, advertiser URL blocks, and the Ad review center.
On this page
Note: Sensitive category blocks don’t include guns & firearm ads.
General category blocks
To use the general category blocks to control the guns & firearms ads that you have on your site:
- Sign in to your AdSense account.
- Click Brand safety.
- Click your product. For example, click Content for AdSense for Content ads.
- Click Blocking controls.
- Enter the name of the site that you want to set the block on and click Search.
- Navigate to Business & Industrial , and then Security Equipment & Services.
- Select Guns & Firearms.
Advertiser URL blocks
Use advertiser URL blocking to control ads leading to domains related to guns & firearms—if you know what those domains are.
Blocks in the Ad review center
Use the Ad review center to find and block specific guns & firearm ads that you have on your site.
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