Brand safety
Control full IP address sharing
Full IP addresses are indicated by many buyers to be an important signal. With this feature, you can choose to share the full IP address on bid requests to all demand sources: Authorized Buyers, Display & Video 360, and Google Ads.
Note: Sharing of the full IP addresses is restricted on non-personalized ads (NPA), limited ads (LTD) requests, and on restricted data processing (RDP) requests.
Set full IP address sharing
- Sign in to your AdSense account.
- Click Brand safety.
- Click Content, then Blocking controls.
- Click Manage Ad serving.
- In the "Personalized ads" section, for "Share full IP address", make a selection:
- Click Save.
Frequently asked questions
What if full IP address sharing is not allowed?
Full IP address sharing is off ("Blocked") by default. When it’s turned off, only the truncated IP address is shared. This feature won't affect your current serving logic unless you change the setting.
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