About consent optimization

Consent optimization shows your site visitors the consent message that's most likely to drive revenue based on past performance and session data such as a browser or location.

When you have consent optimization turned on, Google automatically displays one of two types of messages to your site visitors in the European Economic Area (EEA), the UK, and Switzerland, depending on which message is most likely to drive revenue for you.

Consent message types

One of two types of messages will show to site visitors depending on which is optimized for you:

• A standard message which requires the user to make a consent decision before accessing your site content.

  Or

• A limited message which is a non-blocking message and allows you to monetize users who are less likely to generate high revenue from personalized advertising.

  Note: If you've turned off legitimate interest controls, Google won't serve any limited messages.

Quick start

You can enable optimization for each Google CMP European regulations message individually. To enable, go to one of your European regulations messages and find the Optimize my consent message control in the setup section.

Go to settings

Learn more about creating a European regulations message.