Search style experiments

You can experiment with different search styles for your Search ads.

Create a search style experiment

1. Sign in to your AdSense account.
2. Click Optimization, then Experiments.
3. If you have other experiments running, click Create new experiment.
4. In the "Search style" card, click Create new experiment.
5. Select the search style that you want to test.
6. Click Select ad style.
7. Select which search style ad settings you'd like to change for the variation.
8. Review your experiment settings:
   • Give your experiment a name.
   • Set the maximum number of days you want your experiment to run for.
   • Set the maximum percentage of users you want to see your experiment.
9. Click Start experiment. Your experiment now moves into the "running" state, and we start collecting data.