Use Google Analytics with AdSense
How your AdSense account is integrated with Google Analytics
We've incorporated your AdSense data into your Analytics account, so you can use the detailed traffic analysis Analytics provides to gain insight into and improve your AdSense performance.
Where to find AdSense data in Analytics
| Universal Analytics | Google Analytics 4 |
|---|---|
| You'll find your AdSense performance in a separate AdSense section of your Analytics account under Content, in the left navigation. You’ll also have access to AdSense metrics when you build Custom Reports in Analytics, giving you even more ways to view and analyze your data. | Once you've linked your GA4 property with AdSense, your AdSense revenue data will be available in the Monetization 👁 and then Publisher ads reports and the Explorations main menu in your GA4 property. |
We'll break down performance in some new ways, showing earnings and ad impressions based on user visits, the top sites referring users to AdSense, and the ability to view your earnings by page without having to set up URL channels.
We hope this detailed information about your AdSense performance enables you to make more informed decisions about how and when to display your AdSense ads, and how to tailor your site to your users overall.
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