Business information requirements

Business information allows you to complement your existing desktop and mobile text ads with business assets like business name and business logo. These assets can help advertisers better connect with new and existing customers by leveraging brand equity. Learn more About business information.

Disclaimer: By providing your own assets, you confirm and acknowledge that You (the advertiser) own all legal rights to publish the shared business name and business logo.

To ensure we provide a high-quality consumer ad experience, business information assets must comply with all Google Ads, Trademark, and Copyright policies. In addition, these assets are also subject to the following requirements.

In this article

• Business name requirements
• Business name specifications
• Business logo requirements
• Business logo specifications

Business name requirements

Your business name must exactly match either the domain name or legal name verified via the Advertiser verification program. If your business name doesn’t exactly match either the domain name or legal name verified via Advertiser verification, the asset won’t be approved.

To check the legal name verified during Advertiser verification:

Business name specifications

In addition to the business name requirements and specifications above, the following is not allowed:

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Using any business name other than the domain name or the legal name of the advertiser

Issue description	Example domain name	Allowed	Not Allowed
Business name not relevant	https://www.google.com	Google	Example

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Advertiser’s business name not clearly present on the landing page of the ad

Issue description	Example domain name	Allowed	Not Allowed
Business name prominence	google.com	Name on landing page: Google	Name on landing page: Example

Business logo requirements

Your business logo should match your advertised business and be consistent with your domain name or legal name verified via the Advertiser verification program.

Business logo specifications

Google will render your business logo in a circular shape by default. Keep the following points in mind to optimize your business logo quality:

• Ensure that you follow the logo specifications above to avoid issues with portions of your logo being cut off or obscured when rendered as a circle.
• Sometimes dynamic business logos will serve as a square or with a grey background. If you want to ensure that your logo always serves as a circle, we recommend uploading a version of your logo that’s already formatted as a circle.

In addition to the business logo requirements and specifications above, the following is not allowed:

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Logo not matching or representing the business name or advertised business

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Multiple logos uploaded for the same business name or advertised business

Issue description	Business name	Allowed	Not allowed
Multiple logos uploaded for the same business name or advertised business	example.com	👁 An example of a logo that is irrelevant to its website.	👁 An example of a logo that is irrelevant to its website. 👁 An example of a logo that is correctly rendered.

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Advertiser’s business logo isn't clearly present on the landing page of the ad

Issue description	Example landing page	Allowed	Not allowed
Advertiser’s business logo not clearly present on the landing page of the ad	google.com	👁 Image	👁 An example of a logo that is irrelevant to its website. 👁 Image

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Images with nudity, including nudity used for artistic purposes

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Sexually suggestive images

Issue description	Allowed	Not allowed
Images with nudity, including nudity used for artistic purposes Sexually suggestive images	👁 An example of a logo that does not feature prohibited content.	👁 An example of a logo that features prohibited content.

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Cropping of a logo that results in an inaccurate or confusing representation of the company

Issue description	Allowed	Not allowed
Cropping of a logo that results in an inaccurate or confusing representation of the company	👁 An example of a logo that is correctly cropped.	👁 An example of a logo that is poorly cropped.

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Logo is too blurry, out of focus, or too small to be legible

Issue description	Allowed	Not allowed
Logo too blurry or out of focus	👁 An example of a logo that is not blurry.	👁 An example of a logo that is blurry.
Logo too small to be legible	👁 An example of a logo with legible text size.	👁 An example of a logo with illegible text size.
Text in logo is too small to be legible	👁 An example of a logo with legible text.	👁 An example of a logo with illegible text.

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Logo consists of a single block of color or otherwise have no distinguishable features or characteristics

Issue description	Allowed	Not allowed
Logo consists of a single block of color or otherwise has no distinguishable features or characteristics	👁 An example of a logo that has an allowed amount of blank space.	👁 Image

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Color inverted: Color does not match original logo on website

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Up-side down: Logo is flipped from original position

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Out of Shape, Skewed, Distorted, Morphed: Logo is morphed compared to the original logo on page

Issue description	Allowed	Not allowed
Color inverted	👁 An example of a logo that displays the correct colors.	👁 An example of a logo that displays colors that does not match the original logo.
Up-side down	👁 An example of a logo that is in the correct orientation.	👁 An example of a logo that is upside down.
Out of Shape, Skewed, Distorted, Morphed	👁 An example of a logo that is correctly rendered.	👁 An example of a logo that is skewed or distorted.

Related links

• About business information
• About brand verification for business information