Third-party consumer technical support

Other restricted businesses

Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.

Google uses continuous reviews and feedback from users, regulators, and consumer protection authorities to help identify products and services that are prone to abuse and user exploitation. Google Ads may limit or stop ads from businesses that pose an unreasonable risk to user safety or experience, even if they comply with other policies.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued at least 7 days prior to any suspension of your account. Learn more about Google Ads account suspensions overview.

On this page

👁 red x mark
Technical support for consumer technology products and online services offered by third-party providers is not allowed.

Examples (non-exhaustive):

Online and offline technical support and troubleshooting for consumer tech products and services like data recovery, security, virus removal, booting, internet connectivity, account recovery, password resets or login support, installations, maintenance

Hardware repair services

Software installations

Aggregators and comparison sites for technical support

The following is allowed:

👁 Supported
Advertising the sale of consumer technology where the ad’s destination might contain minor navigational features related to technical support

👁 Supported
Advertising of technical support services provided exclusively to businesses

Options to fix

If your ads are disapproved, check for the following common issues:

Remove or revise any mention of repair services, hardware repairs, software installation, or technical support included in your ads or landing page
Ensure that your "About Us" page or business description clearly states the services you offer

Edit your ads to comply with this policy

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Go to Ads within the Campaigns menu 👁 Campaigns Icon
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Hover over the ad or asset and select Edit.
Edit the ad or asset so that it complies with the policy.
Select Save. Your ad or asset will be automatically re-reviewed, which typically takes 24-48 hours. Check the ad’s status in the “Ads & assets” page for updates.

Your ad will be automatically reviewed again. To check the ad or asset status, review the “Status” column. If you hover over each status, you’ll notice a more detailed explanation of what the status means.

Learn more about how to Fix a disapproved ad or appeal a policy decision.

Appeal policy decision

If you believe there’s been an error and that you haven’t violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.

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URL: https://support.google.com/adspolicy/answer/13527027