Dangerous products or services
Display & Video 360 users must comply with this Google Ads policy. Visit the Display & Video 360 help center for additional restrictions.
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Google Ads prioritizes safety both online and offline, so you can’t promote products or services that cause damage, harm, or injury in your ads or destinations.
Below are some examples of products and services that are considered to be dangerous and are restricted by the Google Ads Dangerous products or services policy.
In this article
- Explosives
- Guns, gun parts, and related products
- Other weapons
- Recreational drugs
- Sodium Nitrite
- Tobacco
- Consumer advisories
Explosives
👁 Not supported
Ads for products that are designed to explode and could cause damage to nearby people or property are not allowed.👁 Not supported
Ads for instructional content about the assembly, enhancement, or acquisition of explosive items are not allowed.
Learn more about the Explosives policy.
Guns, gun parts, and related products
👁 Yes
Ads for gun parts and associated items that increase the safety of a gun are allowed.
👁 Not supported
Ads for functional devices that appear to discharge a projectile at high velocity, whether for sport, self-defense, or combat are not allowed.👁 Not supported
Ads for any part or component, whether finished or unfinished, that's essential to or enhances the functionality of a gun are not allowed.👁 Not supported
Ads for instructions on the assembly or enhancement of the functionality of firearms are not allowed.
Learn more about the Guns, gun parts, and related products policy.
Other weapons
👁 Not supported
Ads for knives that are designed or promoted (in modern-day usage) as products that can be used to injure an opponent in sport, self-defense, or combat are not allowed.👁 Not supported
Ads for any knife design that provides a confrontational advantage (including disguised appearance or assisted-opening mechanism) are not allowed.👁 Not supported
Ads for any other product that's designed to (in modern-day usage) injure an opponent in sport, self-defense, or combat are not allowed.👁 Not supported
Ads for instructional content about the assembly, enhancement, or acquisition of any product covered under the Other weapons policy are not allowed.
Learn more about the Other weapons policy.
Recreational drugs
👁 An icon showing the Certification required for Financial Services.
Ads for topical, hemp-derived cannabidiol (CBD) products with THC content of 0.3% or less are allowed. Advertisers must apply to advertise these CBD products and only target California, Colorado, and Puerto Rico. Some ad formats may have additional restrictions for promotion of CBD products.
👁 Not supported
Ads for substances that alter mental state for the purpose of recreation or otherwise induce "highs" are not allowed.👁 Not supported
Ads for products or services marketed as facilitating recreational drug use are not allowed.👁 Not supported
Ads for instructional content about producing, purchasing, or using recreational drugs are not allowed.👁 red x mark
Ads for pill presses, encapsulating machines and related components used for compacting or filling powders, granules or other materials into tablets or capsules.Examples (non-exhaustive): Pill presses, tableting machines, dies, molds, stamps, punches used for creation or imprinting of pills and tablets.
Learn more about the Recreational drugs policy.
Sodium Nitrite
👁 Not supported
Products with a concentration of more than 10% sodium nitrite are not allowed.
Learn more about the Sodium Nitrite policy.
Tobacco
👁 Not supported
Ads for tobacco or any products containing tobacco are not allowed.👁 Not supported
Ads for products that form a component part of a tobacco product, as well as products and services that directly facilitate or promote tobacco consumption are not allowed.👁 Not supported
Ads for products designed to simulate tobacco smoking are not allowed.
Learn more about the Tobacco policy.
Consumer advisories
👁 Not supported
Ads for products that carry a proven and unresolved risk of death or grievous bodily harm and that have been the subject of a consumer advisory or product recall are not allowed.
Learn more about the Consumer advisories policy.
Need help?
If you have questions about our policies, contact Google Ads Support.