Sexual content

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Display & Video 360 users must comply with this Google Ads policy. Visit the Display & Video 360 help center for additional restrictions.

Ads should respect user preferences and comply with legal regulations. Google Ads restricts certain kinds of sexual content in ads and destinations, which will only show in limited scenarios based on user search queries, user age and local laws where the ad is being served. Ads must not target minors.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued at least 7 days prior to any suspension of your account. Learn more about Google Ads account suspensions overview.

On this page

Strongly restricted categories

Ads that feature or promote the following types of sexual content categories are strongly restricted. They will only serve based on the following conditions:

The user’s age

The local laws where the ad is being served

The user’s SafeSearch settings

The user’s sexual content search queries

Nudity

👁 Image
People or representations of people that display exposed intimate body parts, including representations that are blurred or censored

Examples (non-exhaustive):

Visible genitalia

Visible female breasts

Visible buttocks

Moderately restricted categories

Ads that feature or promote the following types of sexual content categories are moderately restricted. They will only serve based on the following conditions:

The user’s age

The local laws where the ad is being served

The user’s SafeSearch settings

Partial nudity

👁 Image
People or representations of people that display partially exposed intimate body parts

Examples (non-exhaustive):

Lower or outer curve of the female breast exposed

Majority of buttocks exposed

Sexual merchandise

👁 Restricted
Sale of merchandise that's intended to enhance sexual activity

Examples (non-exhaustive):

Sex toys

Sexual enhancers

Sexual fetish lingerie

Sexual entertainment

👁 Image
Online or offline sexually suggestive entertainment

Examples (non-exhaustive):

Strip clubs

Adult film festivals

Sexually suggestive live streaming

Sexually suggestive role-playing games

Sexually suggestive elements and themes

👁 Image
Text, images, audio, or video that can be interpreted as suggesting sexual intent or being sexually evocative

Examples (non-exhaustive):

Lewd or sexual language

👁 Image
Content that contains sexually suggestive poses or postures

Examples (non-exhaustive):

Images featuring legs spread open

Touching covered intimate body parts

Mimicking sexual positions or movements

Location specifics for ads that contain Sexual content

In addition to the requirements above, your ads must comply with local laws in the regions that your campaigns target.

👁 Not supported Locations where all sexual content will not serve:	👁 Image Locations where strongly restricted content will not serve:
Algeria Bahrain Djibouti Egypt India Iran Iraq Jordan Kuwait Lebanon Libya Morocco Oman Palestine Qatar Saudi Arabia Syria Tunisia United Arab Emirates Yemen	China Germany Hong Kong Indonesia Malaysia Peru Philippines Russia Singapore South Korea Taiwan Thailand Ukraine Vietnam

Refer to the Location specifics for ads that contain Sexual content to learn where certain types of ads can and can’t run.

Ad platforms

Sexual content ads can run on Google Ads.

Sexual content ads can’t run on the following ad platforms:

AdMob
Google Ad Manager
YouTube

Ad networks

Sexual content ads can run on the Google Search Network.

Sexual content ads can’t run on the following ad platforms:

Display Network
Google Ad Manager Network

Ad formats

Acceptable ad formats can vary depending on the platform you're using, the status of your ad, and whether a publisher or partner has opted to show these types of ads.

Examples of ad formats that don’t allow ads that contain sexual content (non-exhaustive):

App ads and app assets

Dynamic Display Ads

Gmail ads

Image ads

Reservation display ads

TrueView video ads

If this policy is affecting your ad, review your options to fix below.

Edit your ads to comply with this policy

👁 Image

Go to Ads within the Campaigns menu 👁 Campaigns Icon
.
Hover over the ad or asset and select Edit.
Edit the ad or asset so that it complies with the policy.
Select Save. Your ad or asset will be automatically re-reviewed, which typically takes 24-48 hours. Check the ad’s status in the “Ads & assets” page for updates.

Your ad will be automatically reviewed again. To check the ad or asset status, review the “Status” column. If you hover over each status, you’ll notice a more detailed explanation of what the status means.

Learn more about how to Fix a disapproved ad or appeal a policy decision.

Appeal policy decision

If you believe there’s been an error and that you haven’t violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.

Need help?

If you have questions about the policies, review the policy guidelines and examples provided or contact Google Ads Support.

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URL: https://support.google.com/adspolicy/answer/6023699?hl=en

⇱ Sexual content - Advertising Policies Help