Technical requirements
Display & Video 360 users must comply with this Google Ads policy. Visit the Display & Video 360 help center for additional restrictions.
For subtitles in your language, turn on YouTube captions. Select the Settings icon 👁 Image of YouTube settings icon
found in the video player, then select Subtitles/CC and choose your language.
Google requires that all ads, assets, and destinations meet certain technical requirements to make sure your ads are useful, appealing, and engaging to users. Ads must be clear, functional, and lead to content that is relevant and easy to interact with.
Below are some examples of what to avoid in your ads.
Learn about what happens if you violate our policies.One website per ad group
Learn more about the One website per ad group policy.👁 Not supported
Using more than one display URL domain in a single ad group is not allowed.
Unacceptable HTML5 ad
👁 Not supported
HTML5 ads that don’t function properly or appear blank are not allowed.
Learn more about the Unacceptable HTML5 ad policy.
Account limits
👁 Not supported
Exceeding account limits for ads and other content is not allowed.👁 Not supported
Excessive submissions through multiple accounts are not allowed.👁 Not supported
Campaign configuration that creates an undue burden on our systems is not allowed.
Learn more about the Account limits policy.
Unsupported language
👁 Not supported
Ad or destination content in an unsupported targeting language is not allowed.
Learn more about the Unsupported language policy.
Unavailable video
Learn more about the Unavailable video policy.👁 Not supported
Videos whose status is changed to “deleted” after submission are not allowed.👁 Not supported
Videos whose status is changed to “private” after submission are not allowed.👁 Not supported
Videos marked live premiere are not allowed.👁 Not supported
Videos marked sponsors or members only are not allowed.
Restricted access video
👁 Not supported
Videos that are age-gated by YouTube are not allowed.👁 Not supported
Videos subject to an IP claim initiated by YouTube or the content owner are not allowed.👁 Not supported
Videos that are subject to Youtube content restrictions are not allowed.
Learn more about the Restricted access video policy.
Geo restricted video
👁 Not supported
Videos that are not available in a country that the ad targets are not allowed.
Learn more about the Geo restricted video policy.
Video content changed
👁 Not supported
Videos that changed after the ad unit was created are not allowed.
Learn more about the Video content changed policy.
Unacceptable video format
👁 Not supported
Uploading videos in a format that is not supported in Google Ads or YouTube is not allowed.
Learn more about the Unacceptable video format policy.
Unacceptable script
Learn more about the Unacceptable script policy.👁 Not supported
Using Google Ads scripts to circumvent any restrictions or limits on usage of Google Ads, or using them for any other non-business-related purpose is not allowed.👁 Not supported
Using unsupported methods to access the Google Ads scripts is not allowed.👁 Not supported
Excessive or abusive use of scripts, including unreasonable request volumes is not allowed.👁 Not supported
Scripts that modify, disrupt, or disable any features, performance, or functionality of the Google Ads platform are not allowed.👁 Not supported
Failing to comply with best practices for scripts is not allowed when:
- Using scripts to read data for more than 1 million entities, such as keywords or ads
- Editing more than 100 thousand entities daily
Need help?
If you have questions about the policies, review the policy guidelines and examples provided or contact Google Ads Support.