Structured snippet requirements

Punctuation and symbols in structured snippets

The following is not allowed:

👁 red x mark
Punctuation and symbols in snippet text that serve no purpose other than to draw attention to the ad

Examples: Exclamation marks, punctuation at the beginning of the text, adding a ► symbol, emoticons

Structured snippet repetition

The following is not allowed:

👁 red x mark
Snippet text values that repeat in the same header or across different headers

Multiple items in value

The following is not allowed:

👁 red x mark
Entering more than one item in each value

Examples: Adding a comma-separated list into one value field, putting two related items in one value field

Note: Add a new value field for every item you want to include in the asset. Google Ads will automatically separate them with commas.

Learn how to fix a disapproved ad or asset.

Promotional text in value

The following is not allowed:

👁 red x mark
Promotional text in snippet values

Examples: “Sale” or “Free shipping”

Amenities in structured snippets

The following is not allowed in the Amenities header:

👁 red x mark
Values that do not list useful features or facilities of a building or place

👁 Supported Allowed	👁 Not supported Not allowed
Amenities: Ski Storage, Swimming Pool, Restaurant Amenities: Wi-Fi, Breakfast, Pool, Gym, Spa	Amenities: Rated most comfortable, 100% satisfaction guarantee

Brands in structured snippets

The following is not allowed in the Brands header:

👁 red x mark
Values that are not actual brands offered by the advertiser

👁 red x mark
Description of number of brands offered by the advertiser

👁 Supported Allowed	👁 Not supported Not allowed
Brands: Nest, Nexus, Chromebook	Brands: Over 200 Brand names, Save on Brand names Brands: Cheap Nest, New Nexus phones, Exclusive Chromecasts

Courses in structured snippets

The following is not allowed in the Courses header:

👁 red x mark
Values that do not list specific classes educational providers offer, or that promote entire degree programs

👁 Supported Allowed	👁 Not supported Not allowed
Courses: Linear Algebra, Creative Writing, Data Structures	Courses: MBA, M.Ed, BS

Degree programs in structured snippets

The following is not allowed in the Degree programs header:

👁 red x mark
Values that are not courses of study at online or traditional educational institutions

👁 red x mark
Course duration or other additional information about the course

👁 Supported Allowed	👁 Not supported Not allowed
Degree programs: Accounting, Biology, Psychology	Degree programs: 2 year, 4 year, masters, associates

Destinations in structured snippets

The following is not allowed in the Destinations header:

👁 red x mark
Values that are not names of cities, states, countries, continents, places of interest, cultural and heritage sites, or tourist attractions

👁 Supported Allowed	👁 Not supported Not allowed
Destinations: Las Vegas, New York, Tokyo, Rome, Cancun, Paris	Destinations: Hotels in 200 cities, Visit Paris
Destinations: Taj Mahal, Red Fort, Qutb Minar	Destinations: Taj Mahal tour package, Visit New Delhi

Featured hotels in structured snippets

The following is not allowed in the Featured hotels header:

👁 red x mark
Values that are not hotel names for which the advertiser is offering booking services

👁 Supported Allowed	👁 Not supported Not allowed
Featured hotels: Luxury Inn, Alpine Lodge, Lakeside Hotel	Featured hotels: 10% off Alpine Lodge, Lowest rate on Lakeside Hotel

Insurance coverage in structured snippets

The following is not allowed in the Insurance coverage header:

👁 red x mark
Values that are not specific types of insurance coverage

👁 Supported Allowed	👁 Not supported Not allowed
Coverage: Liability, Collision, Comprehensive Coverage: Term life, whole life, universal life	Coverage: Quotes for all coverages, Save now

Models in structured snippets

The following is not allowed in the Models header:

👁 red x mark
Values that are not specific models of a product or a range of models

👁 red x mark
Names of manufacturers, stores, or dealerships

👁 red x mark
Model year, specs, price, condition, or other descriptions

👁 Supported Allowed	👁 Not supported Not allowed
Models: Corolla, Camry, Prius Models: Corolla L, Corolla LE, Corolla Premium, Corolla LE Plus	Models: 2016 models in stock, Deals on 2015 models Models: Toyota, Honda, Ford, Chevy Models:Corolla 2014, Camry 2016, Avalon 2014
Models: Nexus 5x, Nexus 6P, Pixel, Pixel XL	Models: Great deals on Pixel, Buy Pixel Now Models: Pixel 5.0 inches display, 143 grams, 32 or 128 GB

Neighborhoods in structured snippets

The following is not allowed in the Neighborhoods header:

👁 red x mark
Values that are not sub-regions or districts within a city

👁 red x mark
Names of cities, countries, or apartment buildings

👁 Supported Allowed	👁 Not supported Not allowed
Neighborhoods: Downtown, Hayes Valley, Mission, Excelsior Neighborhoods: Westminster, Camden, King’s Cross	Neighborhoods: San Francisco, Oakland Neighborhoods: SOMA apartments, North Beach apartments, Pac Heights homes

Service catalog in structured snippets

The following is not allowed in the Service catalog header:

👁 red x mark
Values that are not specific offerings of a service provider, meaning services performed in exchange for money

👁 red x mark
Values that list features of a product

👁 Supported Allowed	👁 Not supported Not allowed
Services: Oil change, Smog check, tire alignment Services: Packing, Auto transport, Storage, Debris pickup	Services: Reviews, Quotes, Rankings Services: Top rates, Compare 5 credit cards

Shows in structured snippets

The following is not allowed in the Shows header:

👁 red x mark
Values that are not names of performances or actual TV shows

👁 red x mark
Information regarding the show, time, or description of a show or venue

👁 Supported Allowed	👁 Not supported Not allowed
Shows: The Voyage, Knights, American Dancer	Shows: At 10am, 2pm, & 5pm, Tickets required

Styles in structured snippets

The following is not allowed in the Styles header:

👁 red x mark
Values that are not variations of a fairly specific category

Note: Don’t confuse the category with the styles that fall within that category. For example, "cocktail" and "strapless" are styles of dresses, but "dresses" itself is a category and should not be submitted as a style.

👁 Supported Allowed	👁 Not supported Not allowed
Styles: Wingback, Button Tufted, French Country, Swivel, Nailhead, Scalloped Styles: Flatweave, Jute, Striped, Shag, Solid, Geometric	Styles: Performance Apparel, Yoga Apparel, Running Gear, Athletic Jackets Styles: Mailbox Posts, Cluster Mailboxes, Lockable Mailboxes Styles: Lingerie, Lace Dresses, Two Piece Sets

Types in structured snippets

The following is not allowed in the Types header:

👁 red x mark
Values that are not variations of a product category

👁 Supported Allowed	👁 Not supported Not allowed
Types: Pendant lamps, Ceiling lights, Wall lamps Types: LED, Incandescent, Halogen, Fluorescent, Metal Halide	Types: Red, Blue, Green

Related policies and common disapprovals

The following AdWords policies are especially relevant to structured snippets and are often associated with disapprovals. Learn about what happens if you violate our policies.