Price asset requirements
Header and description requirements
The following is not allowed:
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Price information in the header or descriptionNote: This policy does not apply to price qualifications that are required by local law. Such qualifications should be included, as directed by law.
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Promotional text in the header or descriptionExamples: Including “Sale” in the header, adding “Free Shipping” to the description
URL requirements
The following is not allowed:
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Asset URLs that do not lead to the same final URL domain as the text ad they are attached to
Brand requirements
The following is not allowed:
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Headers containing anything other than brand names👁 red x mark
Headers containing brands that aren’t offered by your business👁 red x mark
Descriptions containing anything other than information about the brand mentioned in the header
Event requirements
The following is not allowed:
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Headers containing anything other than information about specific eventsNote: Event headers can contain information about the date of the event, location of the event, type of event, or performer.
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Descriptions containing anything other than details about the event mentioned in the header
Location requirements
The following is not allowed:
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Headers containing anything other than names of locations relevant to your business👁 red x mark
Descriptions containing anything other than details about the location mentioned in the header
Neighborhood requirements
The following is not allowed:
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Headers containing anything other than the names of sub-regions or districts within a city or region👁 red x mark
Descriptions containing anything other than details about the neighborhood mentioned in the header
Product category requirements
The following is not allowed:
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Headers containing anything other than names of product categories👁 red x mark
Descriptions containing anything other than details about the product category mentioned in the header
Troubleshooter: Product category requirements
If you aren't able to fix these violations or choose not to, remove your asset to help prevent your account from becoming suspended in the future for having too many disapproved assets.
- Read the policy above to learn what we don't allow. Make sure that the Product category header only names a specific category of products and not individual products or brand names. Check that the description only contains additional details about that product category.
- Edit your asset to make it comply with this policy.
- On your Assets page, hover over the asset you want to edit.
- Click the pencil icon next to your asset to edit it.
- Click Save when you're done.
Once you edit and save your asset, it's sent for review. Most assets are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've correctly edited the asset, we can approve it to start running.
Product tier requirements
The following is not allowed:
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Headers containing anything other than names of product tiers👁 red x mark
Descriptions containing anything other than details about the product tiers mentioned in the header
Service requirements
The following is not allowed:
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Headers containing anything other than types of services👁 red x mark
Descriptions containing anything other than details about the service mentioned in the headerLearn how to fix a disapproved ad or asset.
Service category requirements
The following is not allowed:
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Headers containing anything other than services categoriesNote: Categories should collectively describe several different but related services, such as "Dental" or "Car repair."
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Descriptions containing anything other than details about the service category mentioned in the header
- Read the policy above to learn what we don't allow. Make sure that the Service category header only names a specific service category, not the names of the individual services that fall under that category. Check that the description only contains additional details about that service category.
- Edit your asset to make it comply with this policy.
- On your Assets page, hover over the asset you want to edit.
- Click the pencil icon next to your asset to edit it.
- Click Save when you're done.
Once you edit and save your asset, it's sent for review. Most assets are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've correctly edited the asset, we can approve it to start running.
Service tier requirements
The following is not allowed:
👁 red x mark
Headers containing anything other than levels of a service👁 red x mark
Descriptions containing anything other than details about the service tier mentioned in the headerIf you aren't able to fix these violations or choose not to, remove your asset to help prevent your account from becoming suspended in the future for having too many disapproved assets.
- Read the policy above to learn what we don't allow. Make sure that the Service tier header only names a specific levels of service (such as "3-star hotel") and not individual services. Check that the description only contains additional details about that service tier.
- Edit your asset to make it comply with this policy.
- On your Assets page, hover over the asset you want to edit.
- Click the pencil icon next to your asset to edit it.
- Click Save when you're done.
Once you edit and save your asset, it's sent for review. Most assets are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've correctly edited the asset, we can approve it to start running.
Related policies and common disapprovals
The following Google Ads policies are especially relevant to price assets and are often associated with disapprovals. Learn about what happens if you violate our policies.
Unclear relevance
All information should be relevant to what you’re advertising. For example, all submitted ad fields must represent the same advertiser and be relevant to the promoted product. Refer to the policy on Unclear relevance for more information.
Editorial
The standard requirements for clarity, correct spelling, and use of capitalization and symbols apply to all ads. Refer to the Editorial policy for more information.
Unavailable offers
Products or services should be priced accurately, easily found at the ad's destination, and match with headers and descriptions. Refer to the Unavailable offers policy for more information.Trademarks
Google may remove ads or assets in response to trademark owner complaints. Advertisers are responsible for proper trademark use in their ad text, assets, and business information. Refer to the Trademarks policy for more information.