Introducing the next generation of Analytics, Google Analytics

Explore Google Analytics, the next generation of Analytics which collects event-based data from both websites and apps

Google Analytics is a new kind of property designed for the future of measurement: 

• Collects both website and app data to better understand the customer journey
• Uses event-based data instead of session-based
• Includes privacy controls such as cookieless measurement, and behavioral and key event modeling
• Predictive capabilities offer guidance without complex models
• Direct integrations to media platforms help drive actions on your website or app

Starting July 1, 2023, standard Universal Analytics properties stopped processing data. You'll be able to see your Universal Analytics reports for a period of time after July 1, 2023. However, new data will only flow into Google Analytics properties. Learn more

How to get started with Google Analytics

There are 2 ways to get started if you are an editor or administrator:

Option 1: Set up

Do this if you’re new to Analytics and ready to collect data for your website and/or app. 

Option 2: Add Google Analytics to a (content management system)

Do this if you use a CMS-hosted (Content Management System) website, e.g. a website created using Wix, WordPress, Drupal, Squarespace, GoDaddy, WooCommerce, Shopify, Magento, Awesome Motive, HubSpot, etc.

Related resources

• Google Analytics offers four training courses and a certification:
  • 101: Get started using Google Analytics (Beginner)
  • 102: Manage Google Analytics data and learn to read reports (Beginner)
  • 201: Dive deeper into Google Analytics data and reports (Intermediate)
  • 301: Use Google Analytics with other tools and data sources (Advanced)
  • Google Analytics Certification