Destination: Definition

A destination is a Google measurement product account that shares configuration with, and receives data from, a Google tag. You can add destinations to your Google tag to reuse your Google tag’s configuration and footprint on your site.

Currently, there are 4 destination types:

1. Google Analytics 4 web data stream
2. Google Ads account
3. Floodlight configuration (used in Campaign Manager 360, Display & Video 360)
4. Merchant Center conversion source