Troubleshoot discrepancies in goals, transactions, and Google Ads conversions [Legacy]
You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics.
This troubleshooter will help you identify and solve issues with discrepancies in goals, transactions, and Google Ads conversions in Google Analytics and Google Ads.
Please select your issue [Legacy]
Do you observe a significant discrepancy (e.g., more than 20%) between clicks and sessions in Acquisition > Google Ads reports? [Legacy]
Which of the following best describes your issue? [Legacy]
Do you observe a significant discrepancy (e.g., more than 20%) between clicks and sessions in Acquisition > Google Ads reports? [Legacy]
Are you tracking exactly the same page/action (e.g., click or purchase) with Analytics and Google Ads? [Legacy]
Do you have large differences between the users' initial sessions and sessions with conversions? (Check the Conversions > Multi-Channel Funnels > Time Lag report, with "Google Ads" toggle on for insights)
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