Manage your social media links

Important: Social media links are currently available in select regions and may not be available on your Business Profile at this time.

To share more about your business and connect with your customers, you can manage which social media links customers can find on your profile.

Manage your business

You can add one social media link from each of these platforms to your Business Profile. Learn about social media links formats:

Facebook
Instagram
LinkedIn
Pinterest
TikTok
X (formerly Twitter)
YouTube

How to add social media links to your Business Profile

Add or edit social media links

You can add one link per social media platform. For example, you can add one Facebook and one YouTube link to your Business Profile, but you can’t add two YouTube links.

Go to your Business Profile.
Select Edit profile 👁 and then
Contact.
Next to “Social profiles,” select Edit 👁 Edit pencil
.
From the “Social profile” dropdown menu, select the social media link you want to add.
In the “Web address” field, enter the link.
- To add additional profiles, select Add social profile.
- To find the correct social media link format, refer to social media links formats.
Select Save.

Tips:

Some Business Profiles may show social media links automatically if they meet certain requirements. Learn how Google sources & uses info in Business Profiles & local search results.
Posts about events, deals, or special offers from your linked social media profiles or Business Profile may also show. This feature is available only in select regions and languages, and may not be available for all users. Learn how to create & manage posts for your Business Profile.

Remove social media links

Go to your Business Profile.
Select Edit profile 👁 and then
Contact.
Next to “Social profiles,” select Edit 👁 Edit pencil
.
Next to the social profile you want to remove, select Delete 👁 Image
👁 and then
Save.

Tip: If Google adds a social media link to your profile, you can check if you want to replace it with a different one. If you still want to remove it, contact us.

Social media links in your Business Profile must follow these formats:

Social media platform	Format
Facebook	https://www.facebook.com/{username} Learn more about Facebook username guidelines.
Instagram	https://www.instagram.com/{username} Learn more about Instagram username guidelines.
LinkedIn	https://www.linkedin.com/in/{username} https://www.linkedin.com/company/{username} Learn more about LinkedIn URL guidelines.
Pinterest	https://www.pinterest.com/{username} Learn more about Pinterest URL guidelines.
TikTok	https://www.tiktok.com/{username} Learn more about TikTok username guidelines.
X (formerly Twitter)	https://www.twitter.com/{username} Learn more about X username guidelines.
YouTube	https://www.youtube.com/channel/{username} https://www.youtube.com/user/{username} https://www.youtube.com/@{username} Learn more about YouTube naming guidelines.

Frequently asked questions

Yes. Different Business Profiles can use the same social media link.

Yes. You can update all your social media links at the same time for each business on Search and Maps, or you can use the API to manage multiple locations at once. Learn how to use the Business Profile APIs.

No. Performance metrics for social media links aren’t available at this time.

Yes. You can manage your social media links through the API. Learn more about API updates.

Updates may not be saved if the link is broken, duplicated, invalid, or unsupported.

URL: https://support.google.com/business/answer/13580646