Understand what happens to your Business Profile edits
Edits that you make to your verified Business Profile are reviewed to ensure they follow our guidelines. Learn more about guidelines for representing your business on Google.
Edits usually take up to 10 minutes to review, but sometimes it can take up to 30 days.
Understand the status of your edits
After you save your edits, your edits can show up as:
- Accepted: Your updated info displays on your Business Profile.
- Not approved: Google might not approve changes if it can't confirm its accuracy. You might be able to appeal rejected business information edits.
- Pending: Your edit is still under review. This usually takes 10 minutes, but sometimes it takes up to 30 days.
- Here's how pending changes display in your profile:
If we receive reports that your business info isn’t accurate, we might update your profile. If this happens, you'll get a notification and find an alert in the "Edit profile" section of your Business Profile.
Google uses these reports from various sources to give customers the most accurate and updated info about your business. Learn how to manage Google updates to your Business Profile.
If you haven't verified your profile, you can still edit some info like your business name, business category, address, hours, phone number, and website.
To edit all your info, verify your profile. Learn how to verify your business on Google.