Apply third-party URLs for in-stream or VPAID

Third-party URLs allow non-Campaign Manager 360 applications to track interactions with your creative. Get them from the vendors you work with. This is optional.

In the Third-party URL section of your creative, click Add URL. Then select a type of third-party URL to enter. You can enter multiple versions of each type of URL.

URL types

• Start: Tracks the number of times a user starts an audio or video asset.

• First Quartile: Tracks the number of times the audio or video asset plays to 25% of its length.

• Midpoint: Tracks the number of times the audio or video asset plays to 50% of its length.

• Third Quartile: Tracks the number of times the audio or video asset plays to 75% of its length.

• Complete: Tracks the number of times the audio or video asset plays to the end.

• Mute: Tracks the number of times a user mutes the audio or video asset.

• Pause: Tracks the number of times a user pauses the audio or video asset.

• Rewind: Tracks the number of times a user rewinds the audio or video asset.

• Full Screen: Tracks the number of times a user expands the audio or video player to full-screen size.

• Stop: Tracks the number of times a user stops the audio or video asset.

• Custom Click: Tracks the number of times a user performs a custom click, such as clicking on a video hot spot.

• Skip: Tracks the number of times a user skips the audio or video asset. 

• Progress: Tracks an optional time marker agreed upon with the publisher.