Netflix pre-registration status for Connected TV creatives
Connected TV (CTV) creatives are video ads that are shown in a publisher video player before, during, or after publisher video content. Display & Video 360 supports high definition video creative formats, as well as creative pre-registration for publishers and exchanges that require creative pre-approval.
On this page
- Submit a video creative for Netflix pre-registration
- Review Netflix exchange creative status
- Display & Video 360 Netflix activation best practices
Submit a video creative for Netflix pre-registration
- Assign the Netflix deal you want to use with the line item.
- Assign the creatives you want to use with the line item. Learn more about the Guidelines for video creatives.
- After a deal and creative have been assigned, activate the following: your campaign, insertion order, and line item.
- Note: Netflix deals need to be targeted for a creative to be pre-submitted for pre-registration.
Tip: Submit your CTV creatives at least 72 hours in advance of your campaign launch date.
Review Netflix exchange creative status
- Open your line item.
- In the Line item details tab, go to the "Creatives" table and click your creative.
- Click the Creative status tab.
- Expand the Exchange review section, and check for the following exchange statuses:
- Unreviewed or pending review
- Approved
- Rejected
If your creative is rejected by Netflix’s exchange, review the following resources:
- The asset didn't meet creative specifications. Learn more about Netflix Ad Creative Source Specification.
- Advertiser certificate required. Learn more about Netflix Restricted Ad Categories Policy.
- Doesn’t meet content guidelines. Learn more about Netflix Ad Policies & Supplemental Terms.
- The restricted category the creative is tagged with isn’t available in the market. Learn more about Netflix Restricted Ad Categories Policy.
Display & Video 360 Netflix activation best practices
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