Disney Real-Time Ad Exchange (DRAX) pre-registration for Connected TV creatives
You can submit creatives for pre-registration by Connected TV (CTV) exchanges for creative pre-approval. This helps ensure that your campaigns meet exchange requirements and run smoothly.
Publishers such as Disney+ on Disney Real-Time Ad Exchange (DRAX) require creative approval for video creatives before they can be served.
Note: DRAX currently doesn't support wrapped creatives. However, these creatives may still serve if they are received and approved by DRAX via the bidstream.
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Submit a video creative for DRAX pre-registration
- Assign the deal you want to use with the line item. Ensure that Disney Real-Time Ad Exchange (DRAX) is the exchange for the deal.
- Assign the creatives you want to use with the line item. Learn more about the Guidelines for video creatives.
- After a deal and creative have been assigned, activate your campaign, insertion order, and line item.
Tip: Submit your CTV creatives at least 72 hours in advance of your campaign launch date.
Review creative status
- Open your line item.
- In the Line item details tab, go to the "Creatives" table and click your creative.
- Click the Creative status tab.
- Expand the Exchange review section, and check for the following exchange statuses:
- Pending: An audit hasn’t yet been completed on this ad. A recommendation can’t be made to use this ad, but vendors' policies may override.
- Approved: The audit is complete and the ad is approved for use. Some attributes may have been changed in the process by the auditor.
- Rejected: The audit is complete, but the ad has been found unacceptable in some material aspect and is disapproved for use. Learn more about DRAX creative rejection reasons.
- Not sent: The ad hasn't been sent for creative review yet. Make sure the creative is active, and assigned to an active line item that targets inventory from the exchange.
If your creative is rejected, you’ll be able to view the reason in the Feedback column under the Exchange review section. You’ll be provided with the audit status, the classified reason for the denial, suggestions on how to fix the creative, and links to relevant resources.
Note: DRAX approvals are handled at the publisher level, not the exchange level. This means that after a creative is approved, it’ll be valid for all deals with that publisher on DRAX.
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