FreeWheel pre-registration status for Connected TV creatives
Connected TV (CTV) creatives can be submitted for exchange-specific pre-approval to ensure compliance with inventory requirements. For the FreeWheel exchange, some publishers require pre-approval to ensure that the creative meets serving requirements.
Notes:
- FreeWheel creative pre-registration is supported for Programmatic Guaranteed deals and Private Marketplace (PMP) deals that require pre-registration.
- Status of Creative Reviews after pre-registration is currently only supported for NBCUniversal deals.
- NBC universal doesn't provide a formal "Rejected" status. Instead, they share specific rejection feedback while the status remains "Pending".
On this page
- Submit a video creative for FreeWheel pre-registration
- Review creative status for NBCUniversal deals
- Assign the deal you want to use with the line item. Ensure that FreeWheel is the exchange for the deal.
- Assign the creatives you want to use with the line item. Learn more about the Guidelines for video creatives.
- After a deal and creative have been assigned, activate your campaign, insertion order, and line item.
- Note: FreeWheel deals need to be targeted for a creative to be pre-submitted for pre-registration.
Submit your CTV creatives at least 72 hours in advance of your campaign launch date.
- Open your line item.
- In the Line item details tab, go to the "Creatives" table and click your creative.
- Click the Creative status tab.
- Expand the Exchange review section, and check for the following exchange statuses:
- Pending:
- Pending with no feedback: An audit hasn't yet been completed on this ad, and a recommendation can't be made to use it. Note that vendors' policies may override this.
- Pending with rejection feedback: The audit is complete and rejected. The ad has been found unacceptable in some material aspect and is disapproved for use. Learn more about FreeWheel Ad Policy and Specifications and NBCUniversal Creative Guidelines.
- Approved: The audit is complete and the ad is approved for use. Some attributes may have been changed in the process by the auditor.
- Pending:
If your creative is has rejection feedback, you’ll be able to view the reason in the Feedback column under the Exchange review section. You’ll be provided with the audit status, the classified reason for the denial, suggestions on how to fix the creative, and links to relevant resources.
Note: If the creatives are assigned to PMP deals that are targeting on NBCUniversal streaming only, the creatives won't require review from NBCUniversal and pending creatives are allowed to spend.
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