Add third-party verification to a creative
From January 7, 2025, manual tag wrapping will no longer be available in Display & Video 360. We recommend using automated tag wrapping as an alternative.
To prevent serving ads on the wrong sites, you can wrap creatives with technology from third-party verification services. If you use a verification service to report on where your ads serve, you must remove anonymous inventory from your line items.
Add verification to display and video creatives
You have 2 options to add verification to your creatives:
- Creatives synced from Campaign Manager 360: Enable automatic tag wrapping in Campaign Manager 360. Learn more about how to enable automated third-party verification.
- Creatives uploaded to Display & Video 360: You can upload an already wrapped tag or URL into Display & Video 360. Follow the steps below for display and video creatives:
- Open an advertiser.
- Click Creative in the left menu, then select Creatives.
- Click New.
- Select Third party and choose from Third-party audio, Third-party display, or Third-party video ad types.
- Fill in the details required to create a new third-party creative.
- Click Save.
Tip: If you sync creatives from Campaign Manager 360, turn on automated third-party verification. When it's on, Campaign Manager 360 wraps your creatives before sending them to Display & Video 360.
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