View performance over time
You can find a visualization of daily performance directly underneath the chart of daily spend.
👁 Chart of insertion order daily performance
The graph of daily performance can be handy to determine if the line items in your insertion orders are underperforming, over-performing, or generally meeting your performance goals.
Additionally, the following performance metrics are displayed next to this chart:
- Cumulative performance (the large number to the left). This is based on the performance over the lifetime of the flight or active budget segment.
- Daily performance (the smaller number to the right and the furthest right point on the graph).
- Performance goal (the dark blue line in the graph).
- Goals in the performance graph are for informational purposes only. Setting or changing a goal in the graph won't have any impact on optimization settings.
- Daily performance data may be variable due to the standard delay in conversion reporting.
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