Squarespace: Set up your Google tag
You can measure behavioral data about your site with Google Ads and Google Analytics. Follow the steps in this article to set up a tag for your Google Ads or Google Analytics account. Learn more about how to Install your Google tag with a website builder or CMS.
Before you begin
You’ll need to have your Google tag ID.
The instructions for setting up the Google tag are different for different tag IDs, so you’ll need to follow the instructions that correspond with your tag.
Tags that start with “AW-” are generally associated with Google Ads accounts.
If you’d like to set up your Google tag using this method, a Squarespace Business or Commerce subscription is required. Learn more about Squarespace pricing.
- Sign in to your Squarespace account.
- On the "Dashboard", choose the site you want to modify.
- From the main menu, click Pages.
- Click Custom Code.
- Click Code Injection.
- Under “Header”, paste your Google tag and click Save. Don’t add more than one Google tag to each page of your website.
<!-- Google tag (gtag.js) -->
<script async src="https://www.googletagmanager.com/gtag/js?id=TAG_ID"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'TAG_ID');
</script>
Tags that start with “G-” are generally associated with Google Analytics accounts.
- Click the copy icon to copy your tag ID.
- Sign in to your Squarespace account.
- On the "Dashboard", choose the site you want to modify.
- From the main menu, click Settings.
- Click Developer Tools.
- Select External API Keys. 👁 An animated GIF demonstrating how to navigate to External API Keys in Squarespace.
- Paste your tag ID. 👁 An animated GIF demonstrating how to add your Google Analytics code to Squarespace.
- Click Save.
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