App campaign performance fluctuations: App status
The status of your app in Google Play or Apple App Store may limit or prevent App campaigns from serving ads.
What you can do
Make sure that your app is active and available in the country you are targeting in your campaign. Learn more about App ad requirements. If you have a Google Play Developer account, you can check your app’s policy status.
Need something else?
Check other common reasons why your campaign performance is fluctuating.
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