Google Ads Performance Max campaign not running: Low creative asset coverage and diversity (Ad Strength)

For your Performance Max campaign, it’s important you have a diverse set of creatives that can be automatically combined into various ad formats that can serve across all surfaces. Campaigns with a limited set of ads or assets may have more difficulty serving since they are eligible to enter into fewer auctions and have more limited reach.

What you can do

• Check your campaign’s Ad Strength and Diagnostic insights to identify if greater asset coverage may improve serving.

Your Google Ads account

Need something else?

Check other common reasons why your ads are not running