Use search themes with your Performance Max campaign
Get started with Ask Advisor
You can use Ask Advisor to save time when analyzing changes to your account performance. Ask Advisor is an agentic conversational experience built with Gemini in Google Ads. You can use Ask Advisor to help maximize your performance based on your unique business goals. Ask Advisor can also help you get personalized answers to your questions, understand and improve campaign performance, troubleshoot performance or ads policy issues, and suggest new text and creatives. Learn more About Ask Advisor (beta).
With search themes, you can add the words and phrases your customers use to find your offerings to help Performance Max campaigns reach the right audience.
By combining your expertise with Google AI, you’ll be able to expand your reach to relevant customers across Google channels, including Search.
Here’s how it works:
- Search themes let you indicate queries that you know your customers are looking for.
- Search themes are optional and additive to the queries and placements Performance Max predicts will perform well based on your assets, feeds, and landing pages.
- Add up to 50 search themes per asset group.
- Exclusions and negative keywords still apply.
- Search themes will have the same prioritization as your phrase match and broad match keywords in your Search campaigns.
Instructions
- Go to Asset groups within the Campaigns menu 👁 Campaigns Icon
. - Select the Summary icon 👁 Image
to switch to the “Summary” view. - Select the pencil icon 👁 Edit
next to "Signals" on the right side of the asset group card to edit signals. - On the “Signals” card, select Search themes.
- Add up to 50 unique search themes. For example, avoid “car” and “automobile,” as they’ll reach the same audience.
- Press "Enter" on your keyboard after typing each search theme.
- Select Save.
Learn more about how to Unlock new relevant traffic on Performance Max with search themes.