Smart campaign performance fluctuations: Certain features used in campaigns
Note: You can only create Smart Campaigns in Smart Mode. New and existing advertisers who aren't in Smart Mode are eligible for a variety of other campaigns.
Your campaign may be paused if:
- You’re using certain features, and
- Your account does not have a good history of policy compliance and positive user engagement
What you can do
To get your ads running again, you'll need to complete one of the following:
- Complete advertiser verification
- Link your account to a Manager Account (MCC) with a history of policy compliance
Need something else?
Check other common reasons why your campaign performance is fluctuating.
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