Step 3: Set your campaign settings

1. On the “Campaign settings” page, select the locations to target under “Locations”.
2. To target a location that isn’t listed, select Enter another location, enter the name of the place you want to target, then select Include or Exclude.
   • If you want to target specific places within a location, select Nearby and again select Include or Exclude locations.
   • Note: For more location targeting options, use “Advanced search”. You can add location in bulk or enter a location and radius around that specific location that you'd like to target.
3. Under the “Languages” dropdown, select the languages your customers speak. You can select multiple languages to show your ads to specific sets of customers.
4. Finalize any additional settings you’d like to set up under “More settings”. Select Next.

Turn on text customization

If you keep text customization selected, Performance Max campaigns may auto-generate assets if Google AI predicts that your campaign performance can be improved. Google AI curates text and images from your landing pages and shows them in your ads when it’s predicted to improve performance. Then, you can add information like brand colors to help your campaign look more personalized.

If both the text customization settings (text assets and Final URL) in Google Ads are checked and turned on for your campaign, your final URL may be replaced with a more relevant domain based on customer intent, that uses a dynamic headline, description, and creative assets from your landing page’s content. By turning this feature on, you can increase your campaign’s ability to serve.

Final URL Expansion

If both the text customization settings (text assets and Final URL) in Google Ads are checked and turned on for your campaign, your final URL may be replaced with a more relevant domain based on customer intent, that uses a dynamic headline, description, and creative assets from your landing page’s content. By turning this feature on, you can increase your campaign’s ability to serve.

More settings

You can set up ad scheduling, campaign start and end dates, and URL settings under “More settings”.

Ad scheduling

Use ad scheduling to determine the number of days and hours your ad will show. For some goals, you may want your ad to only show during business hours or when you are available to handle customer inquiries.

• Learn more About ad scheduling.
• Learn how to Create an ad schedule.

Exclude brand traffic

You can prevent your Performance Max campaign ads from serving for specific brand searches (including misspellings) by creating a Brand list in your account and applying it to your Performance Max campaign.

Learn more About brand settings for Search and Performance Max.

Campaign URL options

The tracking template is where you put tracking information. Performance Max only supports the account-level or campaign-level tracking template. Any tracking template at the lower level, such as ad group or product group, will be automatically removed.

You can use URL parameters within the template to customize your final URL. When an ad is clicked, the information is used to create your landing page URL.