Activate customer lifecycle goals
Step 4 of 5: Set up new vs returning customer reporting in your Google tag (optional, but recommended)
In order to accurately report on new vs returning customers in your campaign reporting, we strongly recommend setting up the new vs returning customer parameter in your Google tag. Learn more about how to Set up new customer acquisition parameter in your conversion tracking tag.
Note: Lifecycle goals don't require you to set up this tag parameter, but doing so will greatly improve the accuracy of your reporting.
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