Linking vehicle feeds to existing Performance Max campaigns
You can now link your vehicle feeds (uploaded in Google Merchant Center) to existing Performance Max campaigns that were initially created without a feed attached. Previously, vehicle feeds could only be linked when a campaign was first built.
On this page
- Go to your Performance Max campaign.
- Select Settings, then select Merchant Center.
- Select “Vehicles” feed type.
- Select a Merchant Center account with approved vehicle offers.
- Save your changes. The settings view will now reflect the linked Merchant Center account and “Enabled” status of vehicle ads. Note that you cannot remove the feed after it’s linked. Check FAQ below.
FAQ
- Can the feed be removed later?
No, you cannot remove the feed after it’s linked. However, you can effectively remove vehicles. Exclude all offers from the feed by navigating to Campaign > Asset group > Listing group. Select the relevant Asset group where you linked the feed. Exclude all offers within that group.
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