About message assets

How to use message assets

Google has partnered with official messaging experts globally to help you run effective message asset campaigns. Learn About official partners for message assets.

You can configure message assets in both new and existing Search and Performance Max campaigns using the steps below.

On this page

In your Google Ads account, select the create button 👁 Create Button
, then select Campaign.
Select “Leads” as your campaign objective.
- Note: You can begin with your existing account-level goals. When a message asset is added and approved, the "Leads from Messages" conversion goal is automatically made available for your account. You'll find it as a goal option for subsequent campaign set ups.
After you confirm your conversion goals, select Search or Performance Max as your campaign type, then select Continue.
For Search campaigns, select “Messages from your ads” as the way you’d like to reach your goal.
Select Continue to finalize your campaign creation.

Go to Campaigns within the Campaigns menu 👁 Campaigns Icon
.
Choose the campaign you’d like to add a message asset to, then select the gear icon to open the “Settings” window.
From the “Settings” window, select Conversion Goals.
Select “Campaign-specific” from the dropdown, then select Choose campaign goals.
Select “Messages from your ads”.
Select Save.
- Note: The "Leads from Messages" conversion goal will be available after your message asset is added and approved.

After you’ve added assets to your campaign, you can configure your message assets in 2 ways:

Go to Assets within the Campaigns menu 👁 Campaigns Icon
.
Select the blue plus button 👁 Image
, and then select Message.
Provide a WhatsApp or SMS number or a URL for Facebook Messenger or Zalo. Then, provide a starter message to display with your ad.

In your Google Ads account, select the create button 👁 Create Button
, and then Campaign.
Select “Leads” as your campaign objective.
- Note: You can begin with your existing account-level goals. When a message asset is added and approved, the "Leads from Messages" conversion goal is automatically made available for your account. You'll find it as a goal option for subsequent campaign set ups.
After you confirm your conversion goals, select Search or Performance Max as your campaign type, then select Continue.
For Search campaigns, select “Messages from your ads” as the way you’d like to reach your goal.
- After you've chosen your goal, you'll need to name your campaign, select your bidding strategy, and choose additional campaign settings like location and language.
Under the “Ads” section, select the “Messages” dropdown and then + Message.
In the “Messages” asset, provide a WhatsApp or SMS number or a URL for Facebook Messenger or Zalo. Then, provide a starter message to display with your ad.

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