Search targeting & controls for Performance Max

Google’s AI-based campaigns, like Performance Max, are a great option for you to use to serve across all available Google inventory with minimal setup and management.

Performance Max campaigns serve across many different types of inventory. However, you’re likely most familiar with ads that appear when users search for a product, service, or other query on google.com and other Google Search Network properties.

This guide provides an overview of the inventory controls available to you. Use these controls strategically to set up and optimize your campaign.

In this guide you’ll learn:

• How keywordless targeting works
• About Final URL expansion (asset optimization)
• About search themes
• About negative keywords
• About brand exclusions
• About common AI-based controls combinations for Performance Max