Navigate your Google Ads serving account
Serving accounts allow you to promote your business online to reach new customers and boost website traffic. You can manage campaigns online and customize ad text, settings, and budget. This article explains icons and sections of Google ads for easy navigation.
On this page
- Get familiar with the icon on the Top bar icons
- Campaign management
- Audience selection and management
- Measurement
- Planning
- Reporting and analysis
- Bidding
- Audience management
- Brand safety
- Billing
| 👁 1. Top bar |
👁 2. Main menu |
👁 3. Filter bar |
👁 5. Section menu |
👁 4. Create button |
Get familiar with the icon on the Top bar icons
| Goal | Icon | Directions |
|
Find any page |
👁 Search Icon |
Search the page name (keyboard shortcut: G + T) |
|
View data for a specific campaign or filter set |
👁 Views filter bar in Google Ads manager account |
In the filter bar, select "All campaigns," then the campaign or view |
|
View campaigns data by type |
👁 Views filter bar in Google Ads manager account |
In the filter bar, select "All campaigns," then the campaign type |
|
Get help |
👁 Help Icon |
Help |
| — |
Shift + / |
Campaign management
| Goal | Icon | Directions |
|
Ads |
👁 Campaigns Icon |
Campaigns > Campaigns > Ads |
|
Assets |
👁 Campaigns Icon |
Campaigns > Assets |
|
Audiences |
👁 Campaigns Icon |
Campaigns > Audiences > Audiences |
|
Change history |
👁 Campaigns Icon |
Campaigns > Change history |
|
Content exclusions |
👁 Campaigns Icon |
Campaigns > Audiences > Content |
|
Create a campaign |
👁 Create Button |
Select Create in the side menu |
|
Create a campaign via spreadsheet |
👁 Tools Icon |
Tools > Bulk actions > Upload spreadsheets |
|
Create a draft |
👁 Campaigns Icon |
Campaigns > Campaigns > Drafts |
|
Create an ad variation |
👁 Campaigns Icon |
Campaigns > Campaigns > Experiments > Ad variations |
|
Create an experiment |
👁 Campaigns Icon |
Select Create in the side menu or Campaigns > Campaigns > Experiments |
Audience selection and management
| Goal | Icon | Directions |
|
Keywords |
👁 Campaigns Icon |
Campaigns > Audiences, keywords, and content > Search keywords |
|
Audiences |
👁 Campaigns Icon |
Campaigns > Audiences, keywords, and content > Audiences |
|
Locations |
👁 Campaigns Icon |
Campaigns > Audiences, keywords, and content > Locations |
|
Content |
👁 Campaigns Icon |
Campaigns > Audiences, keywords, and content > Content |
|
Dynamic ad targets |
👁 Campaigns Icon |
Campaigns > Audiences, keywords, and content > Dynamic ad targets |
|
Ad schedule |
👁 Campaigns Icon |
Campaigns > Audiences, keywords, and content > Ad schedule |
Measurement
| Goal | Icon | Directions |
|
Auto-tagging (automatically turn on measurement on your website's pages) |
👁 Admin Icon |
Admin > Account settings |
|
Attribution |
👁 Goals Icon |
Goals > Attribution |
|
Conversions |
👁 Goals Icon |
Goals > Conversions |
|
Import goals from Google Analytics |
👁 Goals Icon |
Goals > Conversions > Select New conversion action > Select "Import" |
|
Manage URL options for measurement |
👁 Campaigns Icon |
Campaigns > Campaigns > Settings |
|
Review web pages associated with your conversions |
👁 Goals Icon |
Goals > Conversions > Select any conversion that happens on a web page |
Planning
| Goal | Icon | Directions |
|
Keyword Planner |
👁 Tools Icon |
Tools > Planning > Keyword Planner |
|
Performance Planner |
👁 Tools Icon |
Tools > Planning > Performance Planner |
|
Reach Planner |
👁 Tools Icon |
Tools > Planning > Reach Planner |
Reporting and analysis
| Goal | Icon | Directions |
|
Insights |
👁 Campaigns Icon |
Campaigns > Insights and reports |
|
Auction insights |
👁 Campaigns Icon |
Campaigns > Insights and reports > Auction insights |
|
Search terms |
👁 Campaigns Icon |
Campaigns > Insights and reports > Search terms |
|
Ad schedule, devices, and locations |
👁 Campaigns Icon |
Campaigns > Insights and reports > Where and when ads showed |
|
Landing pages |
👁 Campaigns Icon |
Campaigns > Insights and reports > Landing pages |
|
Reports Editor |
👁 Campaigns Icon |
Campaigns > Insights and reports > Report editor |
|
Dashboards |
👁 Campaigns Icon |
Campaigns > Insights and reports > Dashboards |
Bidding
| Goal | Icon | Directions |
| Adjust bids |
You can adjust bids in several ways, depending on your goal:
|
|
| Adjust bids | 👁 Tools Icon |
|
|
Exclude data from bidding optimization |
👁 Tools Icon |
Tools > Budgets and bidding > Adjustments > Exclusions |
Audience management
| Goal | Icon | Directions |
|
Audiences |
👁 Campaigns Icon |
Campaigns > Audiences, keywords, and content > Audiences |
|
Audience manager |
👁 Tools Icon |
Tools > Shared library > Audience manager |
|
Audience insights |
👁 Tools Icon |
Tools > Shared library > Audience manager > Your data insights |
Brand safety
| Goal | Icon | Directions |
|
Placements |
👁 Campaigns Icon |
Campaigns > Audiences, keywords, and content > Placements |
|
Content exclusions |
👁 Campaigns Icon |
Campaigns > Audiences, keywords, and content > Content |
Billing
| Goal | Icon | Directions |
|
Billing |
👁 Billing Icon |
Billing |