Search campaigns specs and format requirements
Search campaigns allow you to place ads across Google's vast network of search results. You can show ads to people actively searching online for your products and services.
Below you’ll find the asset specifications for Search campaigns to ensure that your ads serve properly.
On this page
Business information
Business information allows you to complement your existing desktop and mobile text ads with business assets like business name and business logo. These assets can help you better connect with new and existing customers by leveraging brand equity. Learn more About business information.
Text asset specifications
| Type | Maximum length | Quantity | Required | |
|---|---|---|---|---|
| 👁 Image |
Business name | 25 characters | 1 name | ✓ |
Image asset specifications
| Ratio | Recommended size | Quantity | Required | |
|---|---|---|---|---|
| 👁 Image |
Logo 1:1 | 1200 x 1200 pixels (min 128 x 128 pixels) | 1 image | ✓ |
Ad assets
Assets are content pieces that make up your ad with useful business information—giving people more reasons to choose your business. Assets include the headlines, descriptions, links to specific parts of your website, call buttons, location information, and more that come together to make up the eventual ad format that is shown to a user. Learn more About assets.
Text asset specifications
| Type | Maximum length | Quantity | Required | |
|---|---|---|---|---|
| 👁 Image |
Headlines | 25 characters | 1-20 headlines Recommended: 4 | ✓ |
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| 👁 Image |
Final URL | 2,048 characters | 1 URL | ✓ |
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| 👁 Image |
Descriptions | 90 characters | 1-5 descriptions Recommended: 4 |
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| 👁 Image |
Call to action | Automated | 1 call to action | ✕ |
Image asset specifications
| Ratio | Recommended size | Quantity | Required | |
|---|---|---|---|---|
| 👁 Image |
Square 1:1 |
1200 x 1200 pixels (min 300 x 300 pixels) |
1-20 images Recommended: 1 |
✓ |
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| 👁 Image |
Horizontal 1.91:1 |
1200 x 628 pixels (min 600 x 314 pixels) |
1-20 images | ✕ |
Responsive search ads
Responsive search ads let you create an ad that adapts to show more relevant messages to your customers. Enter multiple headlines and descriptions when creating a responsive search ad, and over time, Google Ads automatically tests different combinations and learns which combinations perform best. Learn more About responsive search ads.
Text asset specifications
| Type | Maximum length | Quantity | Required | |
|---|---|---|---|---|
| 👁 Image |
Headlines | 30 characters | 1-15 headlines | ✓ |
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| 👁 Image |
Descriptions | 90 characters | 1-4 descriptions | ✓ |
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| 👁 Image |
Final URL | 2,048 characters | 1 URL | ✕ |