Find your ad status

Easily find your ad status and understand if they're running, paused, or under review. Learn how to check if ads are running or not for a clear overview of your ad's current state and performance. 

On this page

• Instructions for finding your ad status
• What each status means
• Check the review status
• Frequently asked questions

The "Status" column of your ads page signals whether or not an ad is active and the reason for the ad status. Follow the instructions below to view your ad status.

How to find your ad status

1. Go to Ads within the Campaigns menu 👁 Campaigns Icon
   .
2. Check the "Status" column to know an ad's status.

How to interpret your ad status

The "Status" column from the Ads page displays information about the current state of your ad at the time you sign in. Here are the different types of ad statuses:

• Paused
• Pending
• Ended
• Removed
• Under review
• Eligible
• Eligible (limited)
• Not eligible
• Disapproved

You’ll notice a status both before your ad or asset is eligible and after it’s been reviewed.

Before review, your ad will have this status:

• Under review: The ad is still being reviewed and will be eligible to serve if we determine that it complies with our policies. The review process typically takes one business day.

After review, your ad can run if it has one of these statuses:

• Eligible: The ad complies with the Google Ads policies, so it can be shown to all audiences.
• Eligible (limited): The ad can run, but not in all situations because of policy restrictions, such as trademark use or gambling-related content.
• Eligible (limited all locations): The ad can’t run in your targeted locations because of policy restrictions and targeting settings. The ad can run, however, to people interested in your targeted locations.
• Serving: The video ad is eligible to appear on YouTube.

After review, your asset can run if it has one of these statuses:

• Approved: The asset complies with the Google Ads policies, so it can be shown to all audiences.
• Approved (limited): The asset can run, but not in all situations because of policy restrictions such as trademark use or gambling-related content. If you believe your asset has been incorrectly labeled for a policy restriction and should not be serving as Approved (limited), follow the instructions shared under the “disapproved status” section on how to Fix a disapproved ad or appeal a policy decision.

After review, your ad can't run if it has one these statuses:

• Disapproved: The ad cannot run because its content or its destination violates Google Ads policy. If an ad is disapproved, it will not receive impressions. To fix a disapproved ad, follow the guidelines on how to Fix a disapproved ad or appeal a policy decision.
• Not eligible: The ad is not serving because the campaign is paused, removed, ended, or pending or the ad group is paused, removed, or incomplete.

Four ad statuses that you can control:

Not related to ad review, your ad might have another status such as Paused, Pending, Ended or Removed.

• Paused: Not eligible because you paused it. Pausing an ad means that your ads don't show or accumulate new costs until resumed. You can also check "Campaign paused" or "Ad group paused" from your Ads page if you paused the campaign or ad group that contains this ad. Click the 3-dot icon 👁 Image
  in the navigation panel and select "Show paused" to know which campaigns and ad groups have been paused. Even when ads are paused, they're subject to review. We review paused ads to ensure that they comply with Google Ads policies and applicable laws, and also so that ads that become Eligible while under review can run as soon as you unpause them. Learn more on how to Pause or resume your ads.
• Pending: Not eligible, but scheduled to begin at a future date. You can also check "Campaign pending" or "Ad group pending" from your Ads page if the campaign or ad group that contains this ad is pending.
• Ended: Not eligible because it's past its scheduled end date. You can also check "Campaign ended" or" Ad group ended" from your Ads page to know if the campaign or ad group that contains this ad has ended.
• Removed: Not eligible because you removed it. Removing an ad means that ads don't show or accumulate new costs until re-enabled. You can also check "Campaign removed" or "Ad group removed" from your Ads page if you removed the campaign or ad group that contains this ad. Click the 3-dot icon 👁 Image
  in the navigation panel and select "Show removed" to know which campaigns and ad groups have been removed.

Under review is a status given to ads that are being reviewed to ensure they are safe, appropriate, and comply with advertising policies.

Google reviews most ads within one business day, though some complex reviews may take longer. If your ad is under review for longer than one full business day, check your ad’s status. Ensure the campaign and ad groups containing these ads are enabled. Paused campaigns can prevent assets from being reviewed. Minor edits to your ads can sometimes trigger a new review process if they remain under review for an unusually long time despite being in active campaigns. Google reserves the right to prioritize reviews to ensure the overall stability of system operations.

Check the approval status of an ad or asset (English)

Instructions for checking the review status of an ad or asset

To check the status of an ad or asset:

1. Go to Adsor Assets within the Campaigns menu 👁 Campaigns Icon
   .
2. To check an ad or asset status, review the “Status” column. If you hover over each status, you’ll notice a more detailed explanation of what the status means.

To view more detailed policy information (or to check the status of a paused ad), enable the "Policy details" in the table.

1. Go to Adsor Assets within the Campaigns menu 👁 Campaigns Icon
   .
2. Select the column icon👁 A picture of the Google Ads columns icon
   above the statistics table.
3. In the “Modify columns” page, select the All campaigns drop down menu.
4. In the "Attributes" section, select the checkbox next to "Policy details."
5. Select Apply.

The Policy details column provides information about why a disapproved ad isn't Eligible, or why an "Eligible (limited)" ad is limited to a certain audience.

Related links

• About the ad review process
• Pause or resume your ads
• Enable, pause, or remove a campaign
• Fix a disapproved ad or appeal a policy decision