Google Ads Best Practices

Note: For new campaigns, when selecting a marketing objective, the “Awareness and consideration” has been renamed to “YouTube reach, views, and engagements.” The marketing objective hasn’t changed and still uses the same features for you to build brand recognition.

We want to help your business grow. The insights and tips within these guides form the foundation for successful Google Ads campaigns. They are based on Google’s internal data and have been vetted by the people who built Google Ads.

Featured guide: Best practices for high performing Demand Gen campaigns

Improve your campaign performance

AI-powered ads
👁 Blue arrows going in a circle	Creative Performance
Search
👁 Image	Create effective Search ads Reaching the right customers on Search The ABCs of Account Structure
Display
👁 Image	Optimize your Display campaigns
Demand Gen
👁 Image	Best practices for high performing Demand Gen campaigns Creative Excellence Guide for Demand Gen Campaigns
Apps
👁 Image	(Mobile) Setting up your App campaigns
Video
👁 Image	Video Campaigns Drive sales, leads and web traffic with Video Connect with audiences on safe, relevant content Best Practices for YouTube reach, views, and engagements Video Campaigns
Local
👁 Image	Drive offline sales with online ads Drive more calls to your business
Shopping
👁 Image	Make your products stand out and maximize your reach across Google’s channels
Performance Max
👁 Image	Multiply conversions with Performance Max Best practices for generating high-quality leads

Drive growth with durable solutions

Measurement
👁 Image	Data Strength Google Analytics
Bidding & audiences
👁 Image	Finding success with Smart Bidding Protect privacy and reach your goals with durable audience solutions Customer Match

Explore insights and tools

Tools & insights
👁 Image	Stay connected with the Google Ads mobile app
Experimentation
👁 Image	Test with confidence with the Experiments page

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URL: https://support.google.com/google-ads/answer/6154846