About mobile app install ads

Mobile app installs ads link to your app's listing on Google Play or the Apple App store, and can run on the Google Search and Display Networks, and YouTube.

Before you begin

To learn more about these ads, read About App campaigns.

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How it works

App install ads allow users to install your app directly from your ad. Based on where your ad appears, any original content may be added to, removed, or modified during the ad serving process. Google Ads does this to help make sure that users get a great experience from your ad, no matter when and where they see it.

App install ad on the Search and Display Networks

👁 Numbered call outs of Ad can include: App icon, Description text, App store rating. It shows on Google search & GDN and links to an app store.

App install ad on Google Play

👁 Numbered call outs of Ad can include: App icon, App name, Developer name, Average rating, Custom text. It shows on Google play listings and search results and links to a play store listing.

Video app install ad on the Display Network

👁 Numbered callouts of Ad can include: video from a YouTube link, Text, App icon, App store text, App store rating. The ad shows on Google Display Networks publisher sites and videos. It drives users to install your app(either directly from YouTube or by linking to app store), automatically plays on devices with WiFi connections. Note: People using 3G/4G/LTE connections will need to click on the video for it to play.

App install ad on YouTube

👁 Numbered callouts of Ad can include: video from a YouTube link, Text, App icon, App store text, App store rating. The ad shows on iOS & Android devices and links to an app store.

App install ad on Google Discover

👁 Numbered call outs of Ad can include: Description text, App store rating. It shows on Google discover feed of users with relevant interests and links to an app store. Note: Currently available on Android phones in english language setting only.