Manager Accounts: Link accounts to your manager accounts

Easily link existing individual or other manager accounts to your Google Ads Manager Account. This guide provides step-by-step instructions to send, accept, and manage link requests for seamless account management.

On this page

Send a link request

Link your existing Google Ads accounts to a Manager Account with the following steps.

Sign in to your Google Ads Manager Account.
Select the Accounts icon 👁 Accounts icon.
, and then select Sub-account settings.
Select the plus button 👁 Image
.
Select Link existing account.
Enter the Google Ads account's Customer ID number. To link multiple accounts at once, enter one Customer ID per line. Select Preview to review the details of the request.
- Optional: You can also select a different manager account to link the Google Ads accounts to.
Select Send Request.

Accept or decline a pending link request

If you have administrative access to the invited account, or access to a linked manager account that has administrative ownership of that account, you'll receive emails inviting you to link to the manager account. You can find, accept, or decline linking requests using the following steps:

On an Individual Account

Sign in to your Google Ads individual account.
Go to Access and security within the Admin menu 👁 Admin Icon
.
Select the Managers tab. Under “Link request”, you’ll find a list of manager accounts that have requested to link to your account.
In the "Actions" column, you can "Accept" or "Decline" an invitation. To complete the action, follow the instructions on the page.

On a manager account

Sign in to your Google Ads Manager Account.
Go to Access and security within the Admin menu 👁 Admin Icon
.
Select the Managers tab. Under “Link request”, you’ll find a list of manager accounts that have requested to link to your account.
In the "Actions" column, you can "Accept" or "Decline" an invitation. To complete the action, follow the instructions on the page.

In bulk

Sign in to your Google Ads Manager Account.
Select the Accounts icon 👁 Accounts icon.
, and then select Sub-account settings.
Select Received Link Requests at the top of the page.
- Here you'll find all Account invitations and which account has requested them.
Select the box in front of the account name (Account Column) that you want to modify in bulk. A blue box will appear above the list of invitations. Here you can "Accept" or "Decline" an invitation.

Note: You can also accept a pending link request by selecting Accept request in the email invitation mentioned above.

Once your invited account accepts an invitation, the invitee will receive an email confirmation and the system automatically links the account to the manager account.

Learn more about Manage users and access levels for your manager account.

Withdraw link requests from your manager account

Sign in to your Google Ads Manager Account.
Select the Accounts icon 👁 Accounts icon.
, and then select Sub-account settings.
Select Sent Link Requests at the top of the page.
- Here you'll notice all Account invitations and which account has requested them.
In the Actions column, you can Withdraw an invitation. To complete the action, follow the instructions on the page.

Note: You can withdraw linking in bulk by selecting multiple requests, and you'll find the same options in a blue bar above the columns.

Frequently asked questions

Note:

You also have the option to Create new Google Ads accounts from your manager accounts, and your manager account automatically links these accounts.
If you want to invite a new user or change access levels for your manager account, learn how to Manage users and access levels for your manager account.
To link your Google Ads account to a Google Merchant Center account (for Shopping ads), visit Manage linked accounts.

What is a Google Ads Manager account?

A manager account enables you to link and manage multiple separate Google Ads accounts from one location.

Can I create new Google Ads accounts from my manager account?

Yes. When you create a new account this way, Google links it to your manager account automatically.

How do I link many accounts at once?

When you send a request, enter one Customer ID on each line in the entry box.

Can I choose which manager account a sub-account links to?

Yes. During the linking process, you have the option to pick a specific manager account for that sub-account.

What happens after an invite is accepted?

You'll receive a confirmation email when the invite gets accepted. The account will then appear in your manager account automatically.

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URL: https://support.google.com/google-ads/answer/7459601