Stay engaged

Key idea: Adjust your campaign performance based on performance and recommendations

Remember that a successful campaign doesn’t end with set-up. You need to monitor how it’s doing and make adjustments. For best results:

• Set up conversion tracking in order to see what happens after a customer interacts with your ads—whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. Learn how to set up conversion tracking.

• Check your campaign performance at least weekly. Make sure you don’t miss any important notifications, and be sure to find ways to get more value and impact through your Recommendations page—an entire section of your account dedicated to helping you improve your campaign. Learn more about Recommendations.