About advanced format options for responsive display ads
When you create responsive display ads in Google Ads, those ads are automatically generated in various combinations from the headlines, images, and descriptions you add. During the ad creation process, you have advanced format options available for use. These options are: asset enhancements, auto-generated videos, and native formats.
Asset enhancements
This feature lets Google enhance your assets to drive better performance out of your ads, and create even better looking ads. Modifications include:
| Smart cropping of images to highlight image focal points | Design-centric text and logo overlays on relevant image areas to create a more professional look |
| 👁 Image |
👁 Image |
| 👁 Image |
👁 Image |
| Descriptions may be occasionally dropped | Logos with excessive white backgrounds (“margins”) may be cropped to zoom in on the logo itself |
No cropping |
Smart cropping |
| 👁 Image |
👁 Image |
| 👁 Image |
👁 Image |
Help improve your assets with the following AI-based enhancements:
- Image expansion: Adjusts the dimensions of an asset using Google AI to improve the performance, fit, and finish of the ad impression.
- Resolution improvement: Enhances an image using Google AI to increase resolution and sharpen the image.
- Animated images: Turns static images into more engaging animated assets to improve ad performance.
- Ad backgrounds: Applies generic background decorations to certain ad treatments to improve ad performance.
- Font updates: We use AI to intelligently select which typography options perform best at an ad impression level.
- Keyword highlights: AI will skillfully highlight impactful keywords in your text assets to drive user’s attention.
Auto-generated videos
This feature lets Google create your video ads by combining your headlines, descriptions, and images. Auto-generated video ads are eligible to show on various placements on the web and in apps, and increase your ads reach. If you've already added your own video content, then your ads won't use auto-generated videos. Learn more About auto-generated videos for responsive display ads
Native formats
This feature will generate ads using native formats to expand your reach to more publishers, including YouTube and Gmail. Adding native formats might also improve ad performance.
1.91:1 marketing images
These advanced format options don't affect dynamic ads or call-to-action text.
Specifications
| 👁 Native ad formats ratio of 1.91:1 images size of 600x314px |
👁 Native ad formats ratio of 1.91:1 images size of 1200x628px |
👁 Native ad formats max file is 5MB |
👁 Maximum number of images allowed is 15, including images with an aspect ratio of 1:1 |
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Recommended dimensions: Required:👁 Green checkmark, allowed |
Recommended dimensions: Required: 👁 Green checkmark, allowed |
Maximum Required: 👁 Green checkmark, allowed |
Maximum number of images allowed: 15 |
1:1 marketing images
Specifications
| 👁 Native ad formats ratio of 1:1 images size of 300x300 |
👁 Native ad formats ratio of 1:1 images size of 1200 by 1200 pixels |
👁 Native ad formats max file is 5MB |
👁 Maximum number of images allowed is 15, including images with an aspect ratio of 1:1 |
|
Recommended dimensions: Required:👁 Green checkmark, allowed |
Recommended dimensions: Required: 👁 Green checkmark, allowed |
Maximum Required: 👁 Green checkmark, allowed |
Maximum number of images allowed: 15 |
9:16 marketing images
Specifications
| 👁 Image |
👁 Image |
👁 Native ad formats max file is 5MB |
👁 Image |
|
Recommended dimensions: |
Recommended dimensions: |
Maximum Recommended |
Maximum number of images allowed: 15 |
Best practices
| 👁 Recommended image number for native ad formats 1:1 marketing images |
👁 Use high quality images for 1:1 marketing images |
👁 Image |
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Recommended images: |
Use high quality images |
Don't overlay text, logos, or buttons |
| 👁 Native ad formats images should have the product be the main focus of the image |
👁 Avoid collages for 1:1 marketing images |
👁 Image |
|
Make product or service the focus of the image |
Avoid collage image |
Avoid digital composite backgrounds |
1:1 logos
Specifications
| 👁 Native ad formats ratio of 1:1 images size of 300x300 |
👁 Native ad formats ratio of 1:1 images size of 1200 by 1200 pixels |
👁 Native ad formats max file is 5MB |
👁 Native ad formats maximum number of images allowed |
|
Recommended dimensions: Required:👁 Image |
Recommended dimensions: Required: 👁 Image |
Maximum Required: 👁 Image |
Maximum number of images allowed: 5 |
Best practices
| 👁 Native ad formats ratio of 1:1 images centered and cropped |
👁 Native ad formats ratio of 1:1 images limit white space |
👁 Native ad formats ratio of 1:1 images transparent background |
👁 Native ad formats ratio of 1:1 images avoid flair |
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Centered and carefully cropped |
Limit white space or padding to 1/16th of total logo size |
Transparent background preferred |
Avoid small text or “flair”; copyright/trademark symbols |
4:1 logos
Specifications
| 👁 Native ad formats ratio of 4:1 images size of 512x128 pixels |
👁 Native ad formats ratio of 4:1 images size of 1200 by 300 pixels |
👁 Native ad formats max file is 5MB |
👁 Native ad formats maximum number of images allowed |
|
Recommended dimensions: Required:👁 Image |
Recommended dimensions: Required: 👁 Image |
Maximum Required: 👁 Image |
Maximum number of images allowed: 5 |
Videos
Specifications
| 👁 Image |
👁 Native ad formats video specifications for the maximum number of videos allowed |
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YouTube URL Required:👁 Image |
Max number allowed: |
Best practices
| 👁 Native ad formats ratio cover top aspect ratios for video |
👁 Native ad formats video best practices - keep to 30 seconds or less. |
👁 Native ad formats video best practices - grab attention in the first two seconds. |
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Cover top aspect ratios |
30 seconds or less |
Grab attention within first 2 seconds |
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👁 Native ad formats video best practices are to diversify content within the video. |
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Diversify content |
Communicate visually |
Don't overlay text, logos, or buttons |
Character count
Specifications
| 👁 Native ad formats character counts for a short headline |
👁 Native ad formats character count for a long headline |
👁 Native ad formats character counts for descriptions |
👁 Native ad formats character counts for business names |
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Short headline: Required:👁 Green checkmark, allowed |
Long headline: Required: 👁 Green checkmark, allowed |
Descriptions: Required: 👁 Green checkmark, allowed |
Business name: Required: 👁 Green checkmark, allowed |
URLs
Specifications
| 👁 Native ad formats final url |
👁 Native ad formats mobile specific URLs |
👁 Native ad formats custom URL parameters |
👁 Native ad formats tracking URL template |
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Final |
Mobile-specific |
Custom URL parameters |
Tracking URL template |
Non-native vs. Native formats
Non-native format specifications
| 👁 Image |
👁 Image |
👁 Image |
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Serve on all inventory types |
Business name is always displayed |
Images maintain size and dimensions |
Native format specifications
| 👁 Native format serves on native inventory |
👁 Image |
👁 Native format images may be resized or cropped |
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Serve on native inventory |
Business name is usually displayed |
Images may be resized and/or cropped |