Troubleshooting enhanced conversions for web diagnostics
Important: Enhanced conversions for web and leads will soon be combined into a single on/off setting. Starting in April 2026, Google Ads will simultaneously accept user-provided data from website tags, Data Manager, and API connections and you will no longer need to choose between different implementation methods. Existing users will be automatically migrated to the new unified setting. Learn more about the Updates to your enhanced conversions settings.
Enhanced conversions for web improves conversion measurement and bidding by sending hashed first-party data to Google in a privacy safe way.
When a customer converts on your website, you can capture their first-party data, hash it, send it to Google, and use it to improve your conversion measurement.
After you’ve Set up enhanced conversion for web with the Google tag or Set up enhanced conversions for web with Google Tag Manager, you can validate that it is effectively working in the enhanced conversions tag diagnostics report. The diagnostics report will help you identify and self-diagnose enhanced conversions implementation issues. Learn more About the enhanced conversions for web tag diagnostics report.
If you’ve set up enhanced conversions for web using the Google Ads API, you can troubleshoot your status by reading About the enhanced conversions for web Ads API diagnostics report.Have you accepted the compliance statement?
What status do you view?
Which alerts do you see in your account?
Which alerts do you see in your account?
Which alerts do you see in your account?
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