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URL: https://support.google.com/merchants/answer/12468409

⇱ How to fix: Invalid value [gtin] - Google Merchant Center Help


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How to fix: Invalid value [gtin]

Submit a valid value based on Google's product data specification

In this article


Why this issue is happening

This issue occurs when you’ve entered an invalid value for the GTIN[gtin] attribute.

Note: It’s recommended to provide a valid GTIN [gtin] for each product. Products with an assigned GTIN, but submitted without one, may have limited visibility.

How to fix your issue

To fix this issue, enter a valid Global Trade Item Number GTIN [gtin] attribute value that uniquely identifies your product and adheres to the formatting guidelines.

Type Number (spaces and dashes are accepted, but ignored)
Limits 0, 8, 12, 13, or 14 digits (UPC, EAN, JAN, or ISBN)
Repeated field Up to 10
Schema.org property Product.isbn, Product.gtin8, Product.gtin12, Product.gtin13, Product.gtin14,
Type: Text

Fix products one by one directly in Merchant Center

πŸ‘ Step 1
Navigate to Products in Merchant Center, then select the Needs attention tab.

πŸ‘ Step 2
Use the filter icon πŸ‘ Image
above the table to find all products affected by your issue.

πŸ‘ Step 3
Click on the title of the product you want to fix, then click Edit product.

πŸ‘ Step 4
Enter a GTIN [gtin] attribute value that uniquely identifies your product and is valid.

πŸ‘ Step 5
Select Save.

Fix multiple products at once

πŸ‘ Step 1
Navigate to Products in Merchant Center, then select the Needs attention tab.

πŸ‘ Step 2
Use the filter icon πŸ‘ Image
above the table to find all products affected by your issue.

πŸ‘ Step 3
Select the download icon πŸ‘ Image
to download a list (.csv) of all affected products for all issues or this particular issue.

πŸ‘ Step 4
Cross reference the downloaded list with your uploaded product data, and make sure you’ve entered a GTIN [gtin] attribute value that uniquely identifies your product and is valid.

πŸ‘ Step 5
Reupload your corrected product data to Merchant Center using your chosen upload method.


Next steps

After making the requested changes, check that you’ve fixed the issue by making sure the issue is no longer listed on the β€œNeeds attention” page.

Keep in mind: Your change may take 24–72 hours to reflect on the β€œNeeds attention” page.

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