lower

lower function converts all characters in text to lowercase

Syntax

lower(text)

Parameter

text can be any of the following:

• Static text, such as "GDN".
• A Search Ads 360 variable that is a String, such as Keyword, Campaign, and so on.
• An expression or formula column that returns a String.

Example

lower(“Hello World!”) returns “hello world!”

Related links

• Use functions in custom columns
• right
• left
• substitute
• upper
• length