Microsoft Advertising features in the Search Ads 360 experience
Updated April 7, 2023
This article lists the Microsoft Advertising features supported by Search Ads 360.
Learn more about .
In this article:
Campaigns
Campaign types
|
Campaign type |
Create |
Edit |
Learn more |
|---|---|---|---|
|
Dynamic Search campaign |
👁 Yes |
👁 Yes |
|
|
Search campaign |
👁 Yes |
👁 Yes |
|
|
Shopping campaign |
👁 Yes |
👁 Yes |
|
|
Performance Max campaign |
👁 Yes |
Campaign features
|
Feature |
Create |
Edit |
Learn more |
|---|---|---|---|
|
Ad groups |
👁 Yes |
👁 Yes |
Ads and extensions (assets)
Supported ad types and features
|
Feature |
Create |
Edit |
Learn more |
|---|---|---|---|
|
Dynamic search ads |
👁 Yes |
👁 Yes |
|
|
Local inventory ads |
👁 Yes |
👁 Yes |
|
|
Responsive Search ads |
👁 Yes |
👁 Yes |
|
|
Product Shopping ads |
👁 Yes |
👁 Yes |
|
|
Multimedia ads |
👁 Yes |
👁 Yes |
Extensions ("assets")
The following Microsoft Advertising extensions are supported in Search Ads 360.
Targeting and bid adjustments
|
Targets |
Create |
Associate with campaign or ad group |
Learn more |
|---|---|---|---|
|
Audiences
|
👁 Yes |
||
|
Audiences bid adjustments |
👁 Yes |
👁 Yes |
|
|
Demographics: Gender and age bid adjustments |
👁 Yes |
👁 Yes |
|
|
Keywords |
👁 Yes |
👁 Yes |
|
|
Locations |
👁 Yes |
👁 Yes |
|
| Location bid adjustments | 👁 Yes |
👁 Yes |
Optimization
Recommendations
The following Microsoft Advertising recommendations are available in Search Ads 360. To apply recommendations, go to .
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